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Posts Tagged ‘twitter’

08 Jul 2010

LeBron will break the Internet

If you don’t know by know LeBron James will choosing his next NBA team (or perhaps staying in Cleveland) via ESPN in a prime time special at 9pm ET.

Why will LeBron break the Internet?

Joined Twitter as @KingJames yesterday… 279,400 followers when I started this post now 280,748…

It took 2,242 tweets for @chrisbosh to get to 172,260 followers. LeBron (@kingjames)? Just 1.Wed Jul 07 01:34:52 via UberTwitterdarren rovell
darrenrovell1

Where is LeBron?

Want to know where Lebron (or at least the person tweeting for him) is?

Take the Location details from his Twitter account and put the numbers into Google Maps.

Hint: Turn off Location update when tweeting from UberTwitter.

Perhaps LeBron needs some training from Sports Geek?


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LeBron Online Launch?

Why not launch a personal site & take control of your Facebook Fan page while you have the world’s attention?

What is it doing? Collecting email addresses, smart strategy why not hit up the sports world email boxes with new offers from King James?

Check http://bit.ly/apxlxx (lebronjames.com) for updated info on my decision.Wed Jul 07 15:52:17 via webLeBron James
KingJames

But the most staggering is the traffic hitting up his new website from that one tweet via Bit.ly.

Still not convinced about social media being an effective platform for sports & athletes?  Why not?

Where will LeBron end up?

Happy to have LeBron as a Sports Geek ambassador ;)

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Posted in Social Media | No Comments »
05 Jul 2010

Cristiano Ronaldo big announcement via social media

Cristiano Ronaldo has used his social media profiles to make a big announcement, not going through traditional media press release.

However, it was a little cryptic from his Twitter account @Cristiano. Which leads to a longer post which received 199,185 views.

But his Facebook fan page was more clear.

I’m sure this will be where sports news and athlete news specifically is headed as athlete’s take control of their message via social media rather than traditional media.

What do you think?  Is this change good for sports fans? How will sports media react to this change?

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Posted in Social Media | 2 Comments »
28 Jun 2010

Sports Social Media Index – NRL

Back in March we took a look at the AFL teams using the Sports Social Media Index (SSMI) developed by Sports Geek, now we take a look at the NRL.

Wests, Broncos, Rabbitohs lead the way

The Wests Tigers head the NRL SSMI leaderboard with good use of Facebook events to stay connected with fans.  Brisbane Broncos are close behind taking advantage of the Facebook photo galleries to run promotions with fans sharing great snaps at the game. The South Sydney Rabbitohs scored well with a well branded Twitter account that is interacting with fans definitely “joining the conversation.”

Link #fail

Unfortunately it is very hard to determine “official” accounts from fan-run or imposter accounts.  The main culprit is the “Connect with the NRL” page on NRL.com which links to several unofficial accounts on Facebook & Twitter.  To make matters worse some of the club sites link to the incorrect accounts as well.  Some of the clubs with bad links include Melbourne Storm, Newcastle Knights, North Queensland Cowboys, NZ Warriors, Parramatta Eels, Penrith Panthers & Sydney Roosters.

Good moves

Some teams are trying a few initiatives that should be applauded to create a community for fans with Penrith going “old-school” social media providing a fan forum with Panthers Interactive.  The NZ Warriors have teamed up with their major sponsor in Vodafone to deliver Vodafone One Tribe.  These sites do well to foster community amongst fans and would be improved if integrated with Facebook Open Graph to allow fans to share via Facebook.

NRL Clubs on Twitter and Facebook

NRL CLUB TWITTER ADDRESS FACEBOOK ADDRESS
Brisbane Broncos Broncos on facebook
Canterbury Bulldogs Bulldogs on facebook
North Queensland Cowboys NQ Cowboys on facebook
Cronulla Sharks Sharks on facebook
Melbourne Storm Storm on facebook
Gold Coast Titans GC Titans on facebook
Manly Sea Eagles Sea Eagles on facebook
Penrith Panthers Not on Twitter Not on Facebook
Wests Tigers Tigers on facebook
South Sydney Rabbitohs Rabbitohs on facebook
New Zealand Warriors Not on facebook
Parramatta Eels Not on Twitter Not on facebook
St George/Illawarra Dragons Not on Twitter Dragons on facebook
Sydney Roosters Roosters on facebook
Canberra Raiders Raiders Friend Profile
Newcastle Knights Not on Twitter Knights on facebook

NRL SSMI findings – Club by Club

Sports Social Media Index – NRL 2010

View more presentations from Sports Geek.

About SSMI

Sports Geek has developed the Sports Social Media Index (SSMI) to rate the performance of sports franchise using social media. The SSMI cover the key platforms of sports social media, how each platform is used and how they engage their fan base.

SSMI rates teams on execution on social media platforms, are they using best practices exhibited by teams leading the way in digital sport marketing like the Dallas Mavericks, LA Kings & New York Knicks.

If you want more information on SSMI please contact Sean on 0407047200.

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Posted in Social Media | 4 Comments »
25 Jun 2010

NBA Finals, #worldcup, Tiger Woods & NASCAR #bodsw

Best of Digital Sports World #9

While World Cup teams have banned players from using social media, others are using it as a launch platform for endorsement exposure.  In Cristiano Ronaldo’s case exposure is exactly the right word with his Armani photo getting 32k likes and 11,780 comments.

Twitter reports the massive spikes in traffic from the #worldcup but it was the Lakers’ win in the NBA Finals that broke records.

NBA Championship between the Los Angeles Lakers and Boston Celtics. The Lakers’ victory generated a record 3,085 TPS as the game ended.

Darren Rovell reports IMG lost $4.6M in income due to Tiger Woods’ issues.

Big brands are following the lead of sports teams befriending Facebook.

Great tips from @ChrisBrogan on using Twitter.

@BrianGainor releases another Partnership Activation newsletter if you don’t subscribe to it I suggest you do.

Fox Sports take a peek behind the scenes of the NBA use of social media, it’s a slam dunk.

Good advice from @TrevorYoung – I Urge You to Ignore Facebook, Twitter, Foursquare et al

Amazing game at Wimbledon

Can’t got past without mentioning the amazing 5 set match between Isner & Mahut that took 3 days to complete and ended with a 70-68 Isnet win in the 5th.

But here is the tweet of the tournament so far from Andy Roddick.

met the queen of england today …. she said she loved me in the american pie moviesThu Jun 24 16:06:49 via webandyroddick
andyroddick

Best On Ground

Toyota Racing have done well offering NASCAR fans the ability to create their very own NASCAR, great sport-sponsor digital promotion with Sponsafier 2.

Video Clip of the Week

NBA using Vimeo to as part of broadcast package of the NBA Finals…

Book your ticket for SRG Conferences
Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA (Trailblazers & Timberwolves) & Tottenham…
Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14

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Posted in News | No Comments »
18 Jun 2010

Twitter & Facebook World Cup, Crazy Sports Fans & NCAA marketing

Best of Digital Sports World #8

Sports on Facebook is tracking the Facebook activities of World Cup fans by passion, popularity, intensity, region & group.

World Cup getting strong TV ratings in the US after the draw with England.  Even 2M+ Australians got up at 4:30am to watch the Socceroos fail against the Germans.

From the world of NBA USA Today talks to Jeanie Buss about Twitter, Phil Jackson and working in the NBA.

32 Creative and Clever Sports Posters to Inspire You

@Mashable took us Inside Gatorade’s Social Media Command Center

Andy Pawlowski (@pawlow34) uses his learning from the Digital Disciple series with Facebook: 5 Things NCAA Programs could steal from the NBA

A look at the roles involved in social media in college athletics from @ZachLassiter, what do you think of the Protector, the Entertainer, and the Interactor?

Dwight Howard building his endorsement base via his Superman persona from @sports_business

@Harry_O is running another competition via Twitter engaging with his fans looking for a “fresh” photo.

If you didn’t catch it, here is our look at the Andrew Johns saga and how the Australian Twitter community responded, a must read fro any athlete manager.

Welcome to Twitter – AFL Insider

Good to see the @AFL mix it up engaging with fans via different Twitter accounts. Waiting for @NRLHQ to tweet…

We’re launching a fan fixture forum called My AFL Season on afl.com.au tomorrow. Join the conversation on the hashtag: #AFLfixtureThu Jun 17 08:50:44 via TweetDeckAFL Insider
AFLInsider

Best On Ground

Twitter is doing it’s best to bring World Cup fans together with it World Cup 2010 page.  You can track tweets from games providing a twitter commentary when you mute the TV for vuvuzela relief.

Video Clip of the Week

Kobe Bryant fan needs to be seen to be believed…

Book your ticket for SRG Conferences
Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA (Trailblazers & Timberwolves) & Tottenham…
Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14

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