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Posts Tagged ‘twitter’

29 Jul 2010

Facebook & Athletes – understanding the problem

Daily Telegraph ran with reports from the NRL Media Manager’s meetings with NRL and Facebook is social suicide and Penrith Panthers ban players from Facebook, Twitter after Australian Federal Police raise security issues.

Should Athletes be on Facebook?

YES, why shouldn’t they be able to stay in touch with family & friends like the rest of us? That is the key, family & friends, people they know. Facebook is a personal social network, you should connect with people you know IRL, In Real Life.

Should Athletes connected with fans on Facebook?

NO, not using their personal account as they lose their privacy and the privacy of the people they are connected with.

YES, they can connect using the correct platform in Facebook’s case the Fan Page. The Fan Page allows fans to get updates from an athlete but provides the athlete with the separation from the fans.

Examples of athlete Fan Pages include – AFL’s Harry O’Brien & NBA’s Shaquille O’Neal or for a company like Sports Geek.

How can clubs & leagues help?

They can ensure players understand the privacy settings in Facebook to remain invisible to the general public.
- Choose Your Privacy Settings –> Basic Directory Information –> Search Friends Only
- Limit Friend Requests –> Friends of Friends Only
- Hide Friend List –> Friends Only
They can assure fans that NO athletes are on Facebook accepting friend requests from fans.
They can point fans to official fan pages & sites of athletes. Like the Phoenix Suns do with Twitter accounts.
They can report fake profiles to authorities. Contact Sports Geek for more info on how to eliminate fake accounts in your sport.

Want to know more about how athletes can effectively use social media platforms? Then please check out our Social Media Athlete Training program.

Other articles that may be of interest include:

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Tags: athletes, facebook, fan-page, harry-o, identity-theft, nrl, privacy, security, shaq, twitter
Posted in Social Media | 2 Comments »

28 Jul 2010

RT recap of @SportConference

After being inspired by the speakers at #scau & #scnz you are back at work full of enthusiasm to tackle the world of sports digital marketing.

Need a little refresher? Here are tweets from the @SportConference Twitter feed (powered by @_SportsGeek_) you liked so much you retweeted them.

What is a retweet?

According to @BrianSolis

ReTweet (RT) means many things – endorsement, a form of social currency (now you owe me), appreciation, curation, appreciation…

A RT is a great way to share a great link or information from someone you are following with your Twitter followers. Retweets are the mechanism by which information can go viral on Twitter. Sometimes all it takes is 5 simple letters to get a RT —> pls RT.

@SportConference Greatest Tweets from #scau & #scnz

@SportConference Here is a Facebook social Graph in action from the @hornets (hat tip to @kc_TMBO) #scnz http://twitpic.com/26waqm http://bit.ly/c96r7w Tue Jul 20 08:35:15 2010 via TweetDeck

Retweeted by 2 people

@SportConference Athletes Are Gaining More Control Over Their Brand And Marketing feat @wolvescmo http://bit.ly/bnLGr5 from #scau #scnz Mon Jul 19 15:24:27 2010 via bitly
Retweeted by 1 person

@SportConference Driver for iamatrailblazersfan.com was to provide a safe haven for passionate @pdxtrailblazers fans before Facebook #scnz Mon Jul 19 12:43:59 2010 via TweetDeck
Retweeted by 1 person

@SportConference #scnz @AFL reduced churn by improving customer service from 22% to 12% Mon Jul 19 12:12:41 2010 via TweetDeck

Retweeted by 1 person

@SportConference #scnz up next is @seancallanan from @_SportsGeek_ coming in at first drop talking Social Media in Sports Mon Jul 19 09:18:55 2010 via Twitter for iPhone
Retweeted by 1 person

@SportConference Facebook advertising tool been very cost-effective to grow RWC fan base… Especially using a Video engagement Reach block advert #scnz Mon Jul 19 08:53:45 2010 via TweetDeck
Retweeted by 1 person

@SportConference Key Visitor Reqs – No Queues, Clear Signage, Buy what I want not what you’ve got for sale, Access to info, Swift customer services #scau Wed Jul 14 14:08:35 2010 via TweetDeck
Retweeted by 1 person

@SportConference Seattle Sounders launched digital strategy to give fan club ability to vote on GM’s job #scau Wed Jul 14 10:15:40 2010 via TweetDeck
Retweeted by 1 person

@SportConference Up now Paul Barber from Vancouver Whitecaps FC @vancouvermls #scau Wed Jul 14 09:13:24 2010 via TweetDeck
Retweeted by 1 person

@SportConference Thx for joining the conversation on #scau today…. We wish we could give you all free tacos #nextyearwepromise More great #sportsbiz tmrw Tue Jul 13 16:55:30 2010 via TweetDeck
Retweeted by 2 people

@SportConference RT @theunionjack: Great stuff from @kc_TMBO on how NBA partners are working with clubs to build digital brand equity and ROI #scau Tue Jul 13 16:21:39 2010 via TweetDeck
Retweeted by 1 person

@SportConference “To be where the users is, using the channels the users uses” Pedro from @RealMadrid Tue Jul 13 13:54:39 2010 via TweetDeck
Retweeted by 2 people

@SportConference Pedro discussing @realmadrid – Developing a Golbal Mobile Strategy #scau Tue Jul 13 13:50:51 2010 via TweetDeck
Retweeted by 1 person

@SportConference RT @ZOVAfootball: Wise and welcoming #alistairgray good goverence doesn’t win gold medals… So what does? Great Leadership! #scau Tue Jul 13 11:41:33 2010 via TweetDeck
Retweeted by 2 people

@SportConference Alistair talking about Cathy Freeman’s 4 Pillars of success – Body, Heart, Mind, Spirit #scau Tue Jul 13 11:41:05 2010 via TweetDeck
Retweeted by 1 person

@SportConference Video is key to content strategy to build emotional connection with fans with @rugbyworldcup #scau Tue Jul 13 10:34:57 2010 via TweetDeck
Retweeted by 2 people

@SportConference Secure your Vanity URLs on as many platforms as possible, you never know which one may take off #scau 10:25 AM Jul 13th via TweetDeck
Retweeted by 1 person

@SportConference Now @Shane_Harmon talking about @RugbyWorldCup #scau http://twitpic.com/24snr9 10:24 AM Jul 13th via Twitter for iPhone
Retweeted by 1 person

@SportConference Digital assets will be handed over for next @rugbyworldcup building on the fan base #scau 10:21 AM Jul 13th via TweetDeck

Retweeted by 1 person

Thanks

Thanks to everyone who retweeted and joined the conversation at the conference, next year we promise to provide wi-fi at both venues

Why not share content provided by attendees of the conference? You can find them all here on the Attendees list. If you’re not listed let us know in the comments.

One more thing, pls RT

Tags: @sportconference, brian-solis, how-to, scau, scnz, srg-conference, twitter
Posted in Social Media | No Comments »

23 Jul 2010

Sports Digital Marketing Conference recap for #scau #scnz

Still collating my notes (or should that be tweets) from 2 great conferences in Sydney & Auckland.

A big thanks to Simon Arkwright from Sport Research Group for inviting me to speak at the conferences as well as collecting a stellar lineup that will be tough to match next year.

Twitter testimonial

The response from the delegates to the conference was amazing, tell us in a tweet what you loved – #scau or #scnz

It was great to see interaction from around the world as the sports business world joined in the conversation via Twitter. Welcome to all the newbies to Twitter as many people joined Twitter while attending the conferences.

Link up

If you want to link up with other delegates on Twitter then check out the @SportsConference/Attendees list.

Additionally if you want to connect with sports marketers then join these Linkedin Groups – Asia Pacific Sport Marketers or Sports Geek on LinkedIn.

While you’re in connecting mode, please connect with me on LinkedIn – http://www.linkedin.com/in/seancallanan.

Here is my presentation from the Sydney & Auckland conference, stay tuned I will be uploading more presentations from the great lineup of speakers soon.

Social Media for Sports #scau #scnz presentation

View more presentations from Sports Geek.

Here is my presentation in PDF form for easy printing.

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek to activate your sports brand & connect with your fans

Tags: @sportconference, digital-sports, facebook, linkedin, scau, scnz, sport-research-group, twitter
Posted in Sports Marketing | No Comments »

18 Jul 2010

Hashtag it #scnz – Sport Is Fantastic 2010 from Eden Park

“Sport Is Fantastic 2010″

Eden Park, Auckland – July 19 & 20

Follow @SportConference for tweets on the latest from the sports digital marketing world.

Great lineup of speakers for 2 whole days at Auckland’s Eden Park.

Remember to hashtag it #scnz

If you follow #scau in Sydney last week, get more info from Auckland

Speakers from:	Hear how sporting organisations are utilising:
National Basketball Association Portland Trailblazers Minnesota Timberwolves Rugby World Cup Wellington Rugby NZ Sponsorship Agency Shared Services Solutions Dart Consultancy Omnivex MediaLink Sports Geek	Web 2.0 Social networking for fan engagement Facebook Twitter Web Video Content for Mobile Digital Signage Mobile Applications Sports Broadcast options Sports Digital Rights Social Media Analysis

Tags: auckland, eden-park, facebook, minnesota-timberwolves, nba, new-zealand, portland-trailblazers, rubgy-world-cup, rugby, sponsorship, srg-conference, stadium, twitter, Web, wellington-rugby
Posted in Sports Marketing | No Comments »

13 Jul 2010

Hashtag it #scau

“Fan & Participant Engagement in the Digital Age”

Star City Hotel, Sydney – July 13 & 14

Follow @SportConference for tweets on the latest from the sports digital marketing world.

Great lineup of speakers for 2 whole days at Sydney’s Star City.

Remember to hashtag it #scau

Next week in Auckland #scnz

Speakers from:	Hear how sporting organisations are utilising:
Real Madrid FC Tottenham Hotspur FC National Basketball Association Portland Trailblazers Minnesota Timberwolves Rugby World Cup Essendon FC Tennis Australia FIBA British Swimming Sports Geek	Web 2.0 Social networking for fan engagement Facebook Twitter Web Video Content for Mobile Digital Signage Mobile Applications Sports Broadcast options Sports Digital Rights Social Media Analysis

Tags: digital-sports, essendon, facebook, fiba, minnesota-timberwolves, nba, portland-trailblazers, real-madrid, rugby-world-cup, Social Media, tennis-australia, tottenham, twitter
Posted in Sports Marketing | No Comments »

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