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Posts Tagged ‘srg-conference’

12 Aug 2010

Video recap of @SportConference

Sports Digital Marketing conferencesWith speakers from Real Madrid, NBA & Major League Soccer to name but a few the Sport Research Group Conferences in Sydney & Auckland were a massive success.

Don’t believe me?  Check out the video below to hear from delegates & some of the speakers involved.

Keep an eye on the SportConference channel on YouTube.

Follow @SportConference for updates from the conference and news for 2011.

Send out a Twitter testimonial what you loved about the @SportConference – #scau or #scnz

Additionally if you want to connect with sports marketers then join these Linkedin Groups – Asia Pacific Sport Marketers or Sports Geek on LinkedIn.

Thanks to the speakers

  • David Kirk – Hoyts
  • Dan Harbison – Portland Trailblazers
  • Shane Harmon – Rugby World Cup 2011
  • Alistair Gray – British Swimming
  • Pedro Duarte Gonzales – Real Madrid
  • Kirsten Corio – NBA
  • Umberto Righetti – Sporting Pulse
  • Dennis Mills – Major Events International
  • Paul Barber – Vancouver Whitecaps – MLS
  • Eric Fernandez – Medialink
  • Ted Johnson – Minnesota Timberwolves & Lynx
  • Richard Burnett – Essendon Football Club
  • Chris Yates – Tennis Australia
  • Jeff Collard – Omnivex
  • Paul Paoliello – Mnet
  • Christine Stoffel – SEAT
  • Horden Wiltshire – Mnet
  • David Friend – Shared Services Solutions
  • Nigel Cass – Rugby World Cup 2011
  • Clare Wolfensohn – Rugby World Cup 2011
  • Daryl Macguire & Bindi Perkins – Populus
  • last but not least Sean Callanan from @SportsGeekHQ

Well done Simon

Congrats to Simon Arkright from Sport Research Group for a successful 2010 conference.  Connect with him on LinkedIn.

See you all in 2011.

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
 Contact Sports Geek to activate your sports brand & connect with your fans

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Posted in Sports Marketing | No Comments »
08 Aug 2010

Thriving in a digital world with @WolvesCMO

Ted Johnson is the Chief Marketing Officer at Minnesota Timberwolves & Lynx, his presentation “Thriving in the digital world” was a big hit in Sydney & Auckland at the SRG Conferences.

Ted highlighted the Timberwolves’ world first web interactive broadcast with fan involvement via multiple platforms kicking off season-ticket sales launch.

Follow the Ted on Twitter (@WolvesCMO) and connect with him on LinkedIn.

Thriving in a digital worldView more presentations from Sports Geek.

Send out a Twitter testimonial what you loved about the @SportConference – #scau or #scnz

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Posted in Sports Marketing | 1 Comment »
28 Jul 2010

RT recap of @SportConference

Attendees at Star City watch on at #scauAfter being inspired by the speakers at #scau & #scnz you are back at work full of enthusiasm to tackle the world of sports digital marketing.

Need a little refresher? Here are tweets from the @SportConference Twitter feed (powered by @SportsGeekHQ) you liked so much you retweeted them.

What is a retweet?

According to @BrianSolis

ReTweet (RT) means many things – endorsement, a form of social currency (now you owe me), appreciation, curation, appreciation…

A RT is a great way to share a great link or information from someone you are following with your Twitter followers.  Retweets are the mechanism by which information can go viral on Twitter.  Sometimes all it takes is 5 simple letters to get a RT —> pls RT.

@SportConference Greatest Tweets from #scau & #scnz

@SportConference Here is a Facebook social Graph in action from the @hornets (hat tip to @kc_TMBO) #scnz http://twitpic.com/26waqm http://bit.ly/c96r7w Tue Jul 20 08:35:15 2010 via TweetDeck
Retweeted by 2 people
Kirsten CorioShane Harmon

@SportConference Athletes Are Gaining More Control Over Their Brand And Marketing feat @wolvescmo http://bit.ly/bnLGr5 from #scau #scnz Mon Jul 19 15:24:27 2010 via bitly
Retweeted by 1 person

Scott Maxworthy

@SportConference Driver for iamatrailblazersfan.com was to provide a safe haven for passionate @pdxtrailblazers fans before Facebook #scnz Mon Jul 19 12:43:59 2010 via TweetDeck
Retweeted by 1 person

Sports Geek
@SportConference #scnz @AFL reduced churn by improving customer service from 22% to 12% Mon Jul 19 12:12:41 2010 via TweetDeck
Retweeted by 1 person
Paul Templeman

@SportConference #scnz up next is @seancallanan from @_SportsGeek_ coming in at first drop talking Social Media in Sports Mon Jul 19 09:18:55 2010 via Twitter for iPhone
Retweeted by 1 person

Shane Harmon

@SportConference Facebook advertising tool been very cost-effective to grow RWC fan base… Especially using a Video engagement Reach block advert #scnz Mon Jul 19 08:53:45 2010 via TweetDeck
Retweeted by 1 person

Dan Harbison

@SportConference Key Visitor Reqs – No Queues, Clear Signage, Buy what I want not what you’ve got for sale, Access to info, Swift customer services #scau Wed Jul 14 14:08:35 2010 via TweetDeck
Retweeted by 1 person

Fat Paddler

@SportConference Seattle Sounders launched digital strategy to give fan club ability to vote on GM’s job #scau Wed Jul 14 10:15:40 2010 via TweetDeck
Retweeted by 1 person

Shane Harmon

@SportConference Up now Paul Barber from Vancouver Whitecaps FC @vancouvermls #scau Wed Jul 14 09:13:24 2010 via TweetDeck
Retweeted by 1 person

Steven Bradley

@SportConference Thx for joining the conversation on #scau today…. We wish we could give you all free tacos #nextyearwepromise More great #sportsbiz tmrw Tue Jul 13 16:55:30 2010 via TweetDeck
Retweeted by 2 people

nick brownSports Geek

@SportConference RT @theunionjack: Great stuff from @kc_TMBO on how NBA partners are working with clubs to build digital brand equity and ROI #scau Tue Jul 13 16:21:39 2010 via TweetDeck
Retweeted by 1 person

Scott Maxworthy

@SportConference “To be where the users is, using the channels the users uses” Pedro from @RealMadrid Tue Jul 13 13:54:39 2010 via TweetDeck
Retweeted by 2 people

Back 9 NetworkDennis Allen

@SportConference Pedro discussing @realmadrid – Developing a Golbal Mobile Strategy #scau Tue Jul 13 13:50:51 2010 via TweetDeck
Retweeted by 1 person

Back 9 Network

@SportConference RT @ZOVAfootball: Wise and welcoming #alistairgray good goverence doesn’t win gold medals… So what does? Great Leadership! #scau Tue Jul 13 11:41:33 2010 via TweetDeck
Retweeted by 2 people

nick brownAusLeisure

@SportConference Alistair talking about Cathy Freeman’s 4 Pillars of success – Body, Heart, Mind, Spirit #scau Tue Jul 13 11:41:05 2010 via TweetDeck
Retweeted by 1 person

Scott Maxworthy

@SportConference Video is key to content strategy to build emotional connection with fans with @rugbyworldcup #scau Tue Jul 13 10:34:57 2010 via TweetDeck
Retweeted by 2 people

Scott Maxworthynick brown

@SportConference Secure your Vanity URLs on as many platforms as possible, you never know which one may take off #scau 10:25 AM Jul 13th via TweetDeck
Retweeted by 1 person

Scott Maxworthy
Scott Maxworthy
@SportConference Digital assets will be handed over for next @rugbyworldcup building on the fan base #scau 10:21 AM Jul 13th via TweetDeck
Retweeted by 1 person
Sports Geek

Thanks

Thanks to everyone who retweeted and joined the conversation at the conference, next year we promise to provide wi-fi at both venues ;)
Why not share content provided by attendees of the conference?  You can find them all here on the Attendees list.   If you’re not listed let us know in the comments.

One more thing, pls RT

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Posted in Social Media | No Comments »
27 Jul 2010

Real Madrid: Developing a Global Mobile Strategy

Many delegates in Sydney for SRG Conference’s “Fan Engagement in the Digital Age” (aka #scau) were wowed by remarkable jaw-dropping numbers from Pedro Duarte Gonzalez as the Mobile Marketing Manager for Real Madrid.

Follow the Real Madrid on Twitter (@RealMadrid) and on Facebook.

Real Madrid Case Study: Developing a Global Mobile Strategy

View more presentations from Sports Geek.

Send us a Twitter testimonial what you loved about the @SportConference – #scau or #scnz

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Posted in Sports Marketing | 1 Comment »
18 Jul 2010

Hashtag it #scnz – Sport Is Fantastic 2010 from Eden Park

“Sport Is Fantastic 2010″

Eden Park, Auckland – July 19 & 20

Follow @SportConference for tweets on the latest from the sports digital marketing world.

Great lineup of speakers for 2 whole days at Auckland’s Eden Park.

Remember to hashtag it #scnz

If you follow #scau in Sydney last week, get more info from Auckland

Speakers from:

Hear how sporting organisations are utilising:
  • National Basketball Association
  • Portland Trailblazers
  • Minnesota Timberwolves
  • Rugby World Cup
  • Wellington Rugby
  • NZ Sponsorship Agency
  • Shared Services Solutions
  • Dart Consultancy
  • Omnivex
  • MediaLink
  • Sports Geek
  • Web 2.0
  • Social networking for fan engagement
  • Facebook
  • Twitter
  • Web Video
  • Content for Mobile
  • Digital Signage
  • Mobile Applications
  • Sports Broadcast options
  • Sports Digital Rights
  • Social Media Analysis

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Posted in Sports Marketing | No Comments »
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