Connecting sports, fans & sponsors using technology

Posts Tagged ‘Social Media Marketing’

Social Media Sore Spots #sportspr

If you listen to former professional athletes who were active between the 70s through the early 90s, you will hear them talk about the way the game has changed. Guys used to be “tougher,” and there are a lot of stories of players competing with broken bones and the thought of not being on the field or court and complaining never crossed their minds.

Fast forward to the world of today’s athlete, and it’s pretty easy to understand why these old school athletes are frustrated by what they see. Players are getting paid more than ever before and they are also missing games and talking about injuries to the media and fans like never before too.

But to be fair to today’s athletes it must be noted that guys are bigger, stronger and faster and the beating they take every game adds up. Add that to the travel schedule and off the court responsibilities they have and there isn’t too much down time. Their teams do a great job of providing players with top of the line medical software to prevent injuries and help them recover though.

Still, some players would rather sit out games when they have an injury as opposed to trying to tough it out and play through pain because teams have been known to release players in order to save money. Everybody has a better understanding that it’s a business first and foremost.

I think back to a game years ago when Emmitt Smith, the running back for the Dallas Cowboys, dislocated his shoulder when he got tackled but returned to the game and continued to play. The trainers put some extra padding on his arm but the pain was so excruciating that tears were rolling down his face as he played. The game was longer than usual because it went to overtime and he continued to push through it and he led the team to the win.

Smith didn’t run to reporters and talk about what he had been through. He played through it for the team because he didn’t want to let his teammates down.

Today, guys get injured and they sit out of games and practices and talk to the media repeatedly about what they’re going through. The blame is really on the media though for constantly asking the same questions and giving injuries so much coverage.

Arian Foster is the running back for the Houston Texans and while he’s definitely a great player he ruffled some feathers when he turned to social media to discuss his injury.

Foster Tweeted a picture of his MRI and short message basically saying he wasn’t 100 percent. The team’s medical staff and coaching staff had been saying it was a minor injury. Part of not discussing injuries has to do with not tipping your hat to the other team, and Foster had gone even further than that.

Sometimes pressure is added to players to return to the court or the field before they’re healthy because people pay big money to see them compete. A few athletes have ruined their careers by coming back too early and doing further damage to themselves.

As a fan it can be frustrating when the team is losing and the best player is standing on the sideline in street clothes but we can’t really judge them. Athletes put their bodies on the line daily and injuries are a part of the game.

Social media and all access sports networks take fans into the game like never before, and give players another platform to voice their opinions. Sometimes they choose to share more than their team owners would like, but it’s still a dynamic everyone is figuring out.

Megan Brown is both a sports and social media addict. Currently, she is a social media networker at Slingshot SEO. When not tweeting with athletes or yelling at referees, Megan enjoys cycling, going to techno concerts, and shoe shopping.

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The Plusses of Google+, Advice for Twitter, Facebook engagement & Trunk.ly #BODSW

This week’s #BODSW has a look at Google+, Twitter ‘custody’, and the keys to engaging fans on Facebook. Let’s roll.

Google+

Make sure you join up to Google+ and join the Sports Geek circle!

Sports Geek has had a Google+ page for a while now,  so with the platform starting to grow, we thought it would be a good time to show a circle of teams that are on Google+ and are trying to advance their social media reach and create better sponsorship activation.

As we know, Google+ has taken a while to get off the ground, but Peter Stringer, the Director of Interactive Media for the Boston Celtics, has written a great blog about why Google+ brand pages could be more important than a team’s Facebook page. Jim Stewart also echoes Stringer’s thoughts, weighing in on the importance of Google+ in the social media landscape.

Here’s a link to some pretty cool Google+ pages. If you aren’t already on Google+, do yourself a favour and sign up!

Twitter custody

With so many businesses around the world tweeting to grow their businesses, the question must be asked, who gets the Twitter account there is a parting of ways between business and Tweep? Ars Technica have a great read on this exact situation.

Sports Geek’s take: Branded accounts should remain part with sports teams but the personal accounts of those powering them should remain with the staff member.  Better for the team to develop a fan base around a membership account like @ManlyMembership or @SSFCMembership rather than an actual person.

Facebook: Engagement is key

Marketers and advertisers know the key to good business is engaging your customers, building brand resonance and creating a lasting bond  between the business and the consumer. Evidently, the same principles apply to Facebook, where digital business consultant Oscar Ugaz says fan engagement is absolutely key to running a successful sporting Facebook page.

Facebook Mobile: 480 is the magic number

Ever been on Facebook mobile, looked at a picture posted by one of your favourite teams and the picture they’ve posted is too small to see? Well, small mobile pictures should be a thing of the past. Here at Sports Geek, we’ve done some testing to find the exact dimensions where the photo will be large and attractive when seeing it on Facebook mobile. Check out the latest episode of #YouTube140 to see how it all works.

Best on Ground

This week the BOG goes to Tim Bull & Alex Dong founders of Trunk.ly who were recently acquired by AVOS the new owners of Delicious.

Tim & Alex helped us make Sports DP a reality & we wish them all the very best going forward.

We’d tell you how awesome Trunk.ly is but you can’t sign up for it anymore, but look out for a new & improved Delicious as a result.

Video of the Week

This week’s video is the amazing construction of a basketball court and stands on the flight deck of the USS Carl Vinson, which was the site of the NCAA basketball game between the North Carolina Tar Heels and the Michigan Spartans. Well worth a watch.

Sports Geek Networking Night

So there we have another edition of Best of Digital Sports World aka #BODSW! Make sure you’ve got your ticket to the Sports Geek Network Night (#SGNN), which will be held this Thursday, November 17th.  For all the details and to buy your ticket, please click here.  We have a good group of #digidport tweeps attending, if you can’t make it be sure to listen to Ed Wyatt & Francis Leach on Aussie Digital and SEN.com.au who will be calling the game.

Buy Tickets to Sport Geek Networking Night

Dion Bennett

Dion is the current behind-the-scenes man for @SportsGeekHQ. Undertaking a Bachelor of Marketing at La Trobe University, Dion hopes to make a name for himself in the hectic world of sports marketing.

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Hoops & Hashtags: How Duke University Men’s Basketball Uses Technology

Excitement defines college sports. Truly, sports in general are all about the hype- but college sports offer that extra edge partly due to the fact that college teams have longstanding traditions. Their players live, eat and breathe their institutions, and many of the fans do too. While professional sports are fantastic to watch, they aren’t nearly as nostalgic. Beyond basic college traditions, however, being able to interact with a favorite team only boosts team spirit and interest. Many college teams have capitalized on social media let it boost their brand even further.

Duke University’s men’s basketball team is a fantastic example of a media-friendly team activating and engaging a fan base through social media and Internet resources. Duke has expertly utilized social media and personal website building. Considering the amount of information they share, Duke should even consider getting a private cloud to securely share a wealth of ‘fan only’ information with the campus and a select few others and be sure their servers didn’t crash on game day.

Duke Blue Planet is an essential fan website. It works like a highlights reel YouTube as well as lets fans get up close and personal with players. Duke Blue Planet also links to helpful info fans need- the team roster, schedules and ticket information, to name a few. The site does a solid job of advertising current happenings while still holding onto the Cameron Crazies’ spirit and traidition.

The team also has a strong twitter presence. Most of the team and coaching staff actively tweet, even throughout the season. Duke has an Uberchannel that aggregates tweets from players, staff and fans alike. It even organizes the tweets by micro-topics. Fans can very quickly find what information they are looking for and interact with each other, players, and coaches. A fan just has to place #GoDuke in their tweet and the “Fan Chatter” tool will snatch it up.

Duke’s organization of their social media and brand is very impressive. It creates a fantastic funnel for fans to really get involved with the experience and become even more excited about the Blue Devils.

Duke isn’t the only team who’s is taking advantage of social media, yet it is a great example and sets the standard. Other teams even have media is consistently uploaded from a mascot’s perspective documenting all the more nostalgic angles to the franchise. Beyond the laptop, Ball State University has an app for fans to brainstorm ways to distract players at the freethrow line. Their Chirper app gives fans a screen that flashes red and white while chirping each time it is hit or shaken—perfect for creating a noise cacophonous enough to keep anything out of the basket.

Colleges across the country are getting creative with their brands, fans, and how they link together across social media networks. It’s as exciting to get involved with a fan base as it is to see what teams will think of next. Not participating is like sitting down during a game at Cameron Stadium- which is basically a sin. So sign-in, tweet-up and catch your favorite team’s buzz as the season begins!

Guest post from Megan Brown
Follow her on Twitter
@thatgirlmegan

Follow her personal blog, thatgirlmegan.com

Megan Brown is both a sports and social media addict. Currently, she is a social media networker at Slingshot SEO. When not tweeting with athletes or yelling at referees, Megan enjoys cycling, going to techno concerts, and shoe shopping.

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Are you a Sports Geek?

As Sports Geek’s client list grows so does the need for Sports Geek to grow.

Our goal of 1 million Facebook fans in 2011 is well underway with we approach 500K Facebook fans thru Sports Geek clients as we help our clients increase their digital fan bases.

With clients across multiple sports (AFL, NRL, Cricket to name a few) across Australia in Sydney, Melbourne & Perth we have proven the sports digital world needs more Sports Geeks.

Looking beyond the Asia Pacific, Sports Geek will be expanding our client base into the USA & UK over the next 6 months with the launch of Sports DP currently in beta in the NBA & NCAA.

Sports Geek Digital Intern program

Want to get a good look at the sports digital landscape, then fill out this short form to start your Sports Geek journey.

Special Bonus

Those who apply will get inside access to the upcoming Sports Geek Trip of New York & Los Angeles.

All applicants will be invited to an exclusive webinar with Sean Callanan live from New York after meetings with sports leagues & franchises.

Not for you? Please RT & share with your friends & colleagues you never know you may end up working with the lucky applicants one day.

Look at what people are saying about Sports Geek right now

AFL Vs NRL, #SB45 & March Madness

Reprinted from Sports Geek NewsletterSign up here

AFL vs NRL – the battle for social media fans

The AFL has the early lead just topping the magical 1 Million social media fan mark with the NRL closing in on 1 Million fans.  Interesting to note the AFL fans have taken to Twitter with twice as many tweeps than the NRL.  Read on…

@AFL vs @NRL in a social media arms raceDid you miss #SB45 AKA Super Bowl?

Social media was the big winner at the Super Bowl along with the Green Bay Packers of course #gopackgo.  Check out our take of the big plays on the Super Bowl Sunday from Foursquare, Visa with Twitter, Facebook & not forgetting the ads on YouTube.

March Madness – NCAA streaming online

NCAA® is March Madness time, not only can you watch all games online, iPhone or iPad they are encouraging fans & bloggers to bring in more viewers by providing an easy toolkit to advertise NCAA® March Madness on Demand®.  Additionally they are helping fans follow teams on social media with the Social Arena.  Follow March Madness on Facebook.

Charity Baskets case study – $11k raised in 11 days

Facebook, Twitter & EventBrite all important to drive ticket salesHere’s a quick look back at the Charity Baskets event that started with Daniel Eade pulling together an array of NBL legends for a exhibition basketball match to raise money for victims of the Queensland Floods.  See how Sports Geek pulled together digital platforms for a great result in this infographic.  Thanks to all the players & partners involved in helping with a great cause.

Calendar a mess? Get Tungle!

Want to untangle your calendar?Sports Geek can not speak highly enough of Tungle!  It helps book meetings with clients across timezones in multiple countries without emails & phone calls to coordinate everyone’s calendar.  Need to speak to @SeanCallanan then just send a Tungle request.

Check out this video it explains “What is Tungle.me?”

Links we liked…

What makes a good hashtag – The Oyston Project (featuring #madeupbaseballfact)

Facebook ‘Like’ Button Takes Over Share Button Functionality

Facebook users like the NBA. A lot. | ProBasketballTalk

N.F.L. Players Shaken by Duerson’s Suicide Calculation – NYTimes.com

Fans are stepping up to the plate with At Bat

The NBA Embraces The Digital Water Cooler – SportsMoney – …

Fave Tumblr Post

Great to catch up with Sydney #digisport crew

FB Fan Counter

March 2011 – 319,180
2011 Target – 1,000,000

Like our clients to help us reach that goal
Collingwood
West Coast Eagles
Manly Sea Eagles
South Sydney Rabbitohs
Cricket NSW
Alpha Sport
Big League
Modern Fishing
Australian Golf Digest

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