As I walked past construction workers putting the finishing touches on the “Bubble Dome” to be known as AAMI Park, I couldn’t help thinking the naming rights signage was a missed opportunity. AAMI recently won the naming rights for Melbourne’s newest sporting stadium but they must be disappointed on two points. Obviously the current problems at the Melbourne Storm would have given AAMI executives reason to pause with the Storm being one of 4 major tenants with A-Leagues Melbourne Victory, Melbourne Heart and new Super 15 team Melbourne Rebels.
The naming rights was a terrific opportunity as AAMI could be displayed to the sporting public on one side of the venue in full view of tennis & football fans. On the other side Melbourne’s commuters would not be able to ignore the signage as they entered the Burnley Tunnel every morning. Unfortunately, the stadium’s unique bubble structure would not support the weight of a naming rights sign. Interesting to note, that this is what it was supposed to look like via @austadiums.
One of the Signage posts outside AAMI Park
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foursquare is a new location based social networking tool available on iPhones, Android & Blackberry phones. It allows people to “check-in” to venues they frequent like cafes, bars & restaurants. These check-ins are reported back to your friends.
How can foursquare be useful to sports fans? As you check in you get to see other people also at the venue. This will enable more fans to connect via foursquare. Connecting fans is what drives Sports Geek! Connected fans have a greater voice and can help great online atmosphere that we know exists at game venues. Foursquare does a great job connecting the off-line world with the online world and will help more sports fans meet up at games.
Additionally you can send your check-in updates to Twitter to keep your tweeps informed just like this.
@seancallanan About to talk some sport on 774 (@ abc radio studio) http://4sq.com/6foHVe about 3 hours ago from foursquare
Take a look at Etihad Stadium if you want to find Melbourne Victory fans. Imagine the check-ins at the MCG once the footy season kicks off.
I’m looking forward to checking-in at the Staples Center, Dallas Cowboys Stadium & Madison Square Garden on the Sports Geek Study Trip.
Stay tuned for more foursquare goodness from Sports Geek there is some terrific opportunities for sports using this technology.
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