On Saturday’s ABC Grandstand at 7:40 we discussed the growing trend of Gamification and how it is creeping into the world of sports.
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What is Gamification?
What is Gamification? Bringing game elements to solve problems or better make things fun.
Sean spoke at Churchill Club last week on Gamification with Marigo Raftopolous (Founder of Strategic Games Lab) and Patrick McQuaid (Project Director at NAB) who’s currently exploring the implementation of gamified projects at NAB.
What are examples of gamification?
- DreamTeam & SuperCoach – Fantasy Sports genre
- Apps like Foursquare, Yelp – gamifying social exploring – checking into bars & cafes
- Runkeeper – gamifying your jogging experience
- Frequent Flyer systems are ages old but early forms of gamification
Where is it popping up?
- Corporate engagement & training – encouraging staff to participate with some fun game elements.
- Sports with Fan Engagement – we’ve developed Sports DP (Digital Passion) which is a social media frequent flyer system for sports fans.
- Minnesota Timberwolves were the world’s first sports team to gamily their sports fan base with Sports DP as fans tweets were scored at the 2011 NBA Draft in June 2011. Check out the West Coast Eagles Sports DP rollout called The Swoop.
Expect as membership & stadiums get smarter to see gamification come into play with attendance, public transport, how much your spend – might lead to rewards like invite to team dinner or function.
Sports Geek Medals – Gamification edition
Bronze – Mint
Has a Financial Fitness module that gives you a percentage score for your financial savvyness.
Silver - Linkedin
Simple gamification technique of tracking the progress to 100% complete profile. While you complete your Linkedin profile why not follow Sports Geek & connect with Sean.
Gold – Foursquare
Badges for achievements like Mile High Badge, School Night Badge & Player Please Badge got people hooked early & mayorship battles keep people checking in.
Until next week
Catch it live on Saturday mornings (at 7:40am) when Sean Callanan discuss sports digital with Francis Leach on ABC Grandstand.
Tune into ABC Grandstand Breakfast over the Friday through Monday on ABC Grandstand digital radio.
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