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Posts Tagged ‘la-lakers’

25 Jun 2010

NBA Finals, #worldcup, Tiger Woods & NASCAR #bodsw

Best of Digital Sports World #9

While World Cup teams have banned players from using social media, others are using it as a launch platform for endorsement exposure.  In Cristiano Ronaldo’s case exposure is exactly the right word with his Armani photo getting 32k likes and 11,780 comments.

Twitter reports the massive spikes in traffic from the #worldcup but it was the Lakers’ win in the NBA Finals that broke records.

NBA Championship between the Los Angeles Lakers and Boston Celtics. The Lakers’ victory generated a record 3,085 TPS as the game ended.

Darren Rovell reports IMG lost $4.6M in income due to Tiger Woods’ issues.

Big brands are following the lead of sports teams befriending Facebook.

Great tips from @ChrisBrogan on using Twitter.

@BrianGainor releases another Partnership Activation newsletter if you don’t subscribe to it I suggest you do.

Fox Sports take a peek behind the scenes of the NBA use of social media, it’s a slam dunk.

Good advice from @TrevorYoung – I Urge You to Ignore Facebook, Twitter, Foursquare et al

Amazing game at Wimbledon

Can’t got past without mentioning the amazing 5 set match between Isner & Mahut that took 3 days to complete and ended with a 70-68 Isnet win in the 5th.

But here is the tweet of the tournament so far from Andy Roddick.

met the queen of england today …. she said she loved me in the american pie moviesThu Jun 24 16:06:49 via webandyroddick
andyroddick

Best On Ground

Toyota Racing have done well offering NASCAR fans the ability to create their very own NASCAR, great sport-sponsor digital promotion with Sponsafier 2.

Video Clip of the Week

NBA using Vimeo to as part of broadcast package of the NBA Finals…

Book your ticket for SRG Conferences
Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA (Trailblazers & Timberwolves) & Tottenham…
Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14

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18 Jun 2010

Twitter & Facebook World Cup, Crazy Sports Fans & NCAA marketing

Best of Digital Sports World #8

Sports on Facebook is tracking the Facebook activities of World Cup fans by passion, popularity, intensity, region & group.

World Cup getting strong TV ratings in the US after the draw with England.  Even 2M+ Australians got up at 4:30am to watch the Socceroos fail against the Germans.

From the world of NBA USA Today talks to Jeanie Buss about Twitter, Phil Jackson and working in the NBA.

32 Creative and Clever Sports Posters to Inspire You

@Mashable took us Inside Gatorade’s Social Media Command Center

Andy Pawlowski (@pawlow34) uses his learning from the Digital Disciple series with Facebook: 5 Things NCAA Programs could steal from the NBA

A look at the roles involved in social media in college athletics from @ZachLassiter, what do you think of the Protector, the Entertainer, and the Interactor?

Dwight Howard building his endorsement base via his Superman persona from @sports_business

@Harry_O is running another competition via Twitter engaging with his fans looking for a “fresh” photo.

If you didn’t catch it, here is our look at the Andrew Johns saga and how the Australian Twitter community responded, a must read fro any athlete manager.

Welcome to Twitter – AFL Insider

Good to see the @AFL mix it up engaging with fans via different Twitter accounts. Waiting for @NRLHQ to tweet…

We’re launching a fan fixture forum called My AFL Season on afl.com.au tomorrow. Join the conversation on the hashtag: #AFLfixtureThu Jun 17 08:50:44 via TweetDeckAFL Insider
AFLInsider

Best On Ground

Twitter is doing it’s best to bring World Cup fans together with it World Cup 2010 page.  You can track tweets from games providing a twitter commentary when you mute the TV for vuvuzela relief.

Video Clip of the Week

Kobe Bryant fan needs to be seen to be believed…

Book your ticket for SRG Conferences
Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA (Trailblazers & Timberwolves) & Tottenham…
Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14

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28 May 2010

#WriteTheFuture, Foursquare Search, Amare & Steele

New form of Athlete endorsement?

Edition 5 of #BODSW, welcome to SportsGeek V2.0, what do you think?

Socceroos left for South Africa this week but it was a their Facebook page getting praise gaining 30K+ fans via #WriteTheFuture campaign. (Hat tip to @bryonycole)

Digital and social media pose biggest challenge, admits FC Barcelona CMO “We want to be pioneers in football.  This is our core business.  But we have to look what other elements interests our fans and our members.  And we realise that social networking and digital media, it is important, and we are on that.” (hat tip to @shane_harmon)

It’s always about the balls, Adidas promises more scoring and frustrated goalies at the FIFA World Cup (Thx to @khuda1)

Social Media in Small Business is Anything But Small great advice from @BrianSolis just as relevant for sports team as small business.

A nice study on time spent on social media marketing.  How much time do you spend promoting your sport or team via social media?  It is very easy to fall into “social notworking” mode, that’s why you need a strategy, start with a Sports Geek workshop!

Looking for new ways to look at Foursquare? Try 4sqSearch (via @AdamVincenzini)  While we are talking search you can now search Facebook with logging in at Open Facebook Search

Australian sports fans continue to show support for Collingwood’s Steele Sidebottom in the Name of the Year competition last week he beat Charity Beaver, this week it’s the finals against Banana Yaya. Vote now for Steele.

Best On Ground

This week’s Best On Ground goes to Phoenix Suns star Amare Stoudamire not only for his play against the LA Lakers in the NBA’s Western Conference Finals but for leveraging his Facebook fan page to sell playoff tickets to his fans.

From Darren Rovell at Athlete Social Media Value Could Be Realized Through Retail – CNBC

Through a partnership with RazorGator and a technology platform called AtCost.com, Stoudemire is currently selling playoff tickets on his own Facebook page.

YouTube Clip of the Week

Here are some funny sports commercials to liven up your Friday, enjoy!

Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA & Tottenham…

Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14
Sport is Fantastic 2010 Auckland – Eden Park – July 19 & 20

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12 Apr 2010

Facebook & SSMI – feedback from Adelaide

Thanks to news alerts I found an article in the Adelaide Advertiser “Crows Facebook page scores high with fans” which the Sports Social Media Index (SSMI) gets a mention.

As I said to Crows communications manager David Burtenshaw after SSMI was discussed by the boys at 5AA it was unfortunate they did not ask why the Crows pulled in 121 points in the pre-season assessment.  The SSMI showed 4 clubs Essendon, Melbourne , North Melbourne & Hawthorn as a leading pack and 5 clubs bring up the rear with the Brisbane Lions still investigating what to do.

Quick Assessment of Adelaide Crows

The Crows were rated highly in the Facebook component of SSMI with their execution of a custom Welcome page (below) and great interaction with fans.  Like North Melbourne they have thought outside the box with a fan page for Mascot Claude the Crow (Although secretly I wanted it to be Claude from Shirl’s Neighbourhood).  Outside Facebook I was impressed with the Blog Squad initiative to include fan reports on the Club’s site.  David admitted that Facebook has been a strong focus and it definitely shows with a great Facebook Fan Page.  The Crows fell back to the pack with their implementation of Twitter at @Adelaide_FC taking a broadcast approach to the platform which go against the conversational and inclusive nature of the Twitter, look at how NBA champion @Lakers interact with over 1.4M followers.  I look forward to seeing how the Crows develop their presence on other social media platforms.  The SSMI will be back mid season to assess how AFL teams have fared during the season.

Why SSMI was developed

After returning from Sports Geek Trip I collated my notes from the franchises I met with in the NBA, NFL, MLB & NHL.  After seeing the tools & techniques being applied behind the scenes I wanted a way to compare each franchise on the key success factors they had identified proved successful for them.

SSMI looks at 4 major things

  • Implementation – How each social platform is set up
  • Fan Engagement – Are the fans part of the conversation?
  • Content – What content is provided on each platform? Is there variety? Is it delivered when fans want it?
  • Innovation – Pushing the boundaries creatively & via different technologies.

Want to learn more about latest trends?

I’m looking forward to getting some more insights on how international teams are using social media at the Sport Research Group conferences in Sydney & Auckland in July.

Follow @SportConference for updates on the conference and news from the sports world.  I’ll be previewing some of the talented lineup over the coming weeks.

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
 Contact Sports Geek for more info on SSMI and ways to develop your sports brand

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24 Mar 2010

Sports Social Media Index – AFL

A look at the AFL pre-season Sports Social Media Index (SSMI) developed by Sports Geek sees a vastly different ladder than most AFL pundits are predicting for the 2010 AFL Season.

Bombers, Dees & Kangas lead

Essendon are front runners in the social media stakes engaging their fans via Twitter & Facebook then backing it up with “The Hangar” developed to bring fans to the club web site.  With an updated website expected soon look for more improvements from the Bombers.

Melbourne is proving itself in social media led by CEO Cameron Schwab (@CamSchwab) tweeting news and presenting Demons strategic plans on YouTube on Whiteboard Wednesday.

North Melbourne have a well rounded approach to social media they even have a Facebook fan page for CEO Eugene Arocca linked from their Facebook fan page.

Hawthorn had success on YouTube with a video poking fun at the new myki system getting 24,000 views even though it may have caused president Jeff Kennett some grief.

Middle of the pack

Some of the clubs in the middle of the SSMI ladder have gone through the steps on setting up on social media platforms such as Facebook & Twitter but are yet to truly engage with their online fan base.  Sports Geek will be keen to see what social media advances these teams make in the 2010 season.

Social Media Cellar Dwellers

Brisbane, Western Bulldogs & Geelong are dragging their feet with little or no social media presence.  They already find themselves behind AFL newcomers Gold Coast & Greater Western Sydney who are both developing fan bases via social media.

About SSMI

Sports Geek has developed the Sports Social Media Index (SSMI) to rate the performance of sports franchise using social media. The SSMI cover the key platforms of sports social media, how each platform is used and how they engage their fan base.

The key to the SSMI is not about comparing Facebook fans or Twitter followers but how teams connect with their fans and increase the value of their brand using social media.  SSMI was developed after meeting with US franchises in the NBA, NFL, MLB & NHL seeing how they are engaging fans using social media. US sports franchises are reaping the rewards from social media efforts securing sponsors for social media driven events as well as high fan satisfaction ratings from fan surveys.

If you want more information on SSMI please contact Sean on 0407047200.

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
 Contact Sports Geek to connect your fans with your sports marketing efforts

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Posted in Social Media | 3 Comments »
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