While World Cup teams have banned players from using social media, others are using it as a launch platform for endorsement exposure. In Cristiano Ronaldo‘s case exposure is exactly the right word with his Armani photo getting 32k likes and 11,780 comments.
Twitter reports the massive spikes in traffic from the #worldcup but it was the Lakers’ win in the NBA Finals that broke records.
NBA Championship between the Los Angeles Lakers and Boston Celtics. The Lakers’ victory generated a record 3,085 TPS as the game ended.
Can’t got past without mentioning the amazing 5 set match between Isner & Mahut that took 3 days to complete and ended with a 70-68 Isnet win in the 5th.
But here is the tweet of the tournament so far from Andy Roddick.
met the queen of england today …. she said she loved me in the american pie moviesThu Jun 24 16:06:49 via webandyroddick
andyroddick
Best On Ground
Toyota Racing have done well offering NASCAR fans the ability to create their very own NASCAR, great sport-sponsor digital promotion with Sponsafier 2.
Video Clip of the Week
NBA using Vimeo to as part of broadcast package of the NBA Finals…
Book your ticket for SRG Conferences
Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA (Trailblazers & Timberwolves) & Tottenham…
Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14
Twitter is doing it’s best to bring World Cup fans together with it World Cup 2010 page. You can track tweets from games providing a twitter commentary when you mute the TV for vuvuzela relief.
Video Clip of the Week
Kobe Bryant fan needs to be seen to be believed…
Book your ticket for SRG Conferences
Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA (Trailblazers & Timberwolves) & Tottenham…
Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14
Looking for new ways to look at Foursquare? Try 4sqSearch (via @AdamVincenzini) While we are talking search you can now search Facebook with logging in at Open Facebook Search
Australian sports fans continue to show support for Collingwood’s Steele Sidebottom in the Name of the Year competition last week he beat Charity Beaver, this week it’s the finals against Banana Yaya. Vote now for Steele.
Best On Ground
This week’s Best On Ground goes to Phoenix Suns star Amare Stoudamire not only for his play against the LA Lakers in the NBA’s Western Conference Finals but for leveraging his Facebook fan page to sell playoff tickets to his fans.
Through a partnership with RazorGator and a technology platform called AtCost.com, Stoudemire is currently selling playoff tickets on his own Facebook page.
YouTube Clip of the Week
Here are some funny sports commercials to liven up your Friday, enjoy!
Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA & Tottenham…
As I said to Crows communications manager David Burtenshaw after SSMI was discussed by the boys at 5AA it was unfortunate they did not ask why the Crows pulled in 121 points in the pre-season assessment. The SSMI showed 4 clubs Essendon, Melbourne , North Melbourne & Hawthorn as a leading pack and 5 clubs bring up the rear with the Brisbane Lions still investigating what to do.
Quick Assessment of Adelaide Crows
The Crows were rated highly in the Facebook component of SSMI with their execution of a custom Welcome page (below) and great interaction with fans. Like North Melbourne they have thought outside the box with a fan page for Mascot Claude the Crow (Although secretly I wanted it to be Claude from Shirl’s Neighbourhood). Outside Facebook I was impressed with the Blog Squad initiative to include fan reports on the Club’s site. David admitted that Facebook has been a strong focus and it definitely shows with a great Facebook Fan Page. The Crows fell back to the pack with their implementation of Twitter at @Adelaide_FC taking a broadcast approach to the platform which go against the conversational and inclusive nature of the Twitter, look at how NBA champion @Lakers interact with over 1.4M followers. I look forward to seeing how the Crows develop their presence on other social media platforms. The SSMI will be back mid season to assess how AFL teams have fared during the season.
Why SSMI was developed
After returning from Sports Geek Trip I collated my notes from the franchises I met with in the NBA, NFL, MLB & NHL. After seeing the tools & techniques being applied behind the scenes I wanted a way to compare each franchise on the key success factors they had identified proved successful for them.
SSMI looks at 4 major things
Implementation – How each social platform is set up
Fan Engagement – Are the fans part of the conversation?
Content – What content is provided on each platform? Is there variety? Is it delivered when fans want it?
Innovation – Pushing the boundaries creatively & via different technologies.
Want to learn more about latest trends?
I’m looking forward to getting some more insights on how international teams are using social media at the Sport Research Group conferences in Sydney & Auckland in July.
Follow @SportConference for updates on the conference and news from the sports world. I’ll be previewing some of the talented lineup over the coming weeks.
Thanks to news alerts I found an article in the Adelaide Advertiser 
