Harry has built a social media following over 6000 Twitter followers & over 5000 Facebook fans. It allows him to promote his causes & in this case his brother’s band Gasoline Inc.
31 January 2012: Sportsbiz Weekly Buzz – 12.1.31 - Take Your Sports Career To The Next Level | Sports Networker Is The #1 Sports Business Resource Online
Twitter is doing it’s best to bring World Cup fans together with it World Cup 2010 page. You can track tweets from games providing a twitter commentary when you mute the TV for vuvuzela relief.
Video Clip of the Week
Kobe Bryant fan needs to be seen to be believed…
Book your ticket for SRG Conferences
Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA (Trailblazers & Timberwolves) & Tottenham…
Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14
Nike goes Viral in April – how Nike is taking a different approach in social media using their vast stable of athletes to promote the Nike brand via YouTube. Hat tip to @activ8social
London 2012 announce new mascots – Wenlock & Mandeville – two one-eyed steel creatures, borne out of the steel used for the Olympic Stadium in east London – hardly cuddly.
From the “Hey, that’s cool pile” you can now read the news from your tweeps using Paper.li – Feel free to read what my followers are reading – http://paper.li/seancallanan
Worst On Ground
After awarding a Worst on Ground instead of BOG to Phil Mickelson I’ve decided to create this as a permanent feature as you cannot go past Western Bulldogs footballer Jason Akermanis. Aker caused a major stir with his article “Stay in the closet, Jason Akermanis tells homosexuals” he then followed up on radio & TV interviews. The backlash was evident in social media with Facebook groups & fan pages springing up to deride Aker’s views. On Twitter we saw #akermanis trend and the story was picked up globally by the likes of Deadspin. It was a good lesson in understanding how the social platforms can work against you as much as for you, I’m sure the AFLPA (@AFLPAToday) now have a better understanding of this after they prompted the article from Akermanis.
Best On Ground
Great article from Marketing Week “Where dreams of global goals are made…” looking at strategies that brands will take to best leverage their partnership with the FIFA World Cup. Coke, Visa, Castrol & Tesco all featured.
YouTube Clip of the Week
Here is what happens when you introduce AFL footballers to impro, you end up flapping your arms on national TV.
Harry O’Brien
