Sports Geek

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Posts Tagged ‘foursquare’

15 May 2012

Gamification of sports

On Saturday’s ABC Grandstand at 7:40 we discussed the growing trend of Gamification and how it is creeping into the world of sports.

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What is Gamification?

What is Gamification? Bringing game elements to solve problems or better make things fun.

Sean spoke at Churchill Club last week on Gamification with Marigo Raftopolous (Founder of Strategic Games Lab) and Patrick McQuaid (Project Director at NAB) who’s currently exploring the implementation of gamified projects at NAB.

What are examples of gamification?

DreamTeam & SuperCoach – Fantasy Sports genre
Apps like Foursquare, Yelp – gamifying social exploring – checking into bars & cafes
Runkeeper – gamifying your jogging experience
Frequent Flyer systems are ages old but early forms of gamification

Where is it popping up?

- Corporate engagement & training – encouraging staff to participate with some fun game elements.

- Sports with Fan Engagement – we’ve developed Sports DP (Digital Passion) which is a social media frequent flyer system for sports fans.

- Minnesota Timberwolves were the world’s first sports team to gamily their sports fan base with Sports DP as fans tweets were scored at the 2011 NBA Draft in June 2011. Check out the West Coast Eagles Sports DP rollout called The Swoop.

Expect as membership & stadiums get smarter to see gamification come into play with attendance, public transport, how much your spend – might lead to rewards like invite to team dinner or function.

Sports Geek Medals – Gamification edition

What apps do gamification well?

Bronze – Mint

Has a Financial Fitness module that gives you a percentage score for your financial savvyness.

Silver - Linkedin

Simple gamification technique of tracking the progress to 100% complete profile. While you complete your Linkedin profile why not follow Sports Geek & connect with Sean.

Gold – Foursquare

Badges for achievements like Mile High Badge, School Night Badge & Player Please Badge got people hooked early & mayorship battles keep people checking in.

Until next week

Catch it live on Saturday mornings (at 7:40am) when Sean Callanan discuss sports digital with Francis Leach on ABC Grandstand.

Tune into ABC Grandstand Breakfast over the Friday through Monday on ABC Grandstand digital radio.

Follow @saintfrankly
Follow @abcgrandstand

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Tags: abc-grandstand, foursquare, gamification, linkedin, minnesota-timberwolves, mint, nba, runkeeper, Sports Geek on the Radio, sportsdp
Posted in Technology | No Comments »

06 Feb 2012

Foursquare Super Swarm Sunday, does it work?

Last year Foursquare was lucky enough to partner up with the NFL & offer badges for #SB45.

Over 200,000 people checked into to Super Bowl Sunday, but this year like all other advertisers Foursquare has to pay to leverage off “Super Bowl” which comes at a hefty price tag ($3.5M for ad sports like these already released).

They have partnered up with American Express & Pizza Hut to offer this deal when checking into Super Swarm Sunday.

Is this deal too complicated & the right offer on Super Bowl Sunday?

To claim you must follow these steps:

Check-in to Super Swarm Sunday – Easy (although it can be hard to find the location initially on iPhone at least)
Sync your Amex card – Will people do this on Super Bowl Sunday? Do people have privacy concerns?
Buy a pizza from Pizza Hut with Amex. – Will people need pizza after a huge Super Bowl party spread? If they do wont they go to local pizzaria?

Although I’m sure a lot of Foursquare users will check in to collect another badge (90,000 so far) it will be interesting to see if the people follow through to deliver for Pizza Hut & Amex.

What do you think? Why did you check-in to Super Swarm Sunday?

Tags: american-express, foursquare, geolocation, nfl, pizz-hut, sb46
Posted in Sports Marketing | 1 Comment »

31 Aug 2011

Why I don’t recommend Real Madrid on Facebook

Guest post from Dion Anthony (@dion_anthony) – a member of @SportsGeekDI program

So by now, you’re probably all aware that everyone’s favourite social media website, Facebook, has undergone some privacy and “check-in” changes. After only just releasing Deals less than 6 months ago, Facebook has plans to switch it off due to it’s severe lack of popularity.

On top of that, the social media site has updated the privacy settings surrounding profiles, letting users keep out who they want to keep out and making it easier to untag those photos that you don’t ever what to see the light of day!

What do you recommend?

One of the main changes that is being rolled out is recommendations. This new feature will allow users to recommend venues on Facebook similar to Yelp. For a venues such as ANZ Stadium, the move will be brilliant, allowing fans and visitors to recommend the stadium for anything from last round’s Sydney Swans game to next years John Farnham Comeback Tour!

Real Madrid hardly recommended behaviour

Of course with the good comes the bad. Unfortunately for Real Madrid C.F., they have decided to use the recommendations feature as a way for fans to express their feelings about the Spanish super club’s latest on-field result. Doable? Yes.

Effective and correct use of the addition? Hardly.

A simple comparison between the numbers of fans that “44 were here” will attest to that.

For a full list of changes that have been made to Facebook, click here.

Sports Geek’s take

We saw this post when Dion was at Sports Geek HQ on Monday. Sports clubs need to look hard at whether they should have there address on their Facebook page. Do you want your fans leaving recommendations after a loss or opposition fans leaving “so-called” recommendations? We can see what Real Madrid are trying to do but agree with Dion not terribly effective.

Additionally Facebook is changing it’s focus with regard to location, does this bring Foursquare back in the frame for sports?

What do you think?

Dion Bennett

Dion is the current behind-the-scenes man for @SportsGeekHQ. Undertaking a Bachelor of Marketing at La Trobe University, Dion hopes to make a name for himself in the hectic world of sports marketing.

Tags: anz-stadium, facebook, facebook-places, foursquare, real-madrid, sportsgeek-di, sydney-swans
Posted in Social Media | No Comments »

05 Jul 2011

Sports Digital Revolution

Sports Digital Revolution is upon us with Facebook, Twitter, YouTube & LinkedIn changing the way sports fan connect with sports.

This video was presented by Sean Callanan (@seancallanan) from @SportsGeekHQ at the @SEATConference June 2011 in Los Angeles.

If you use Facebook, Twitter, YouTube, LinkedIn, Foursquare, Tout, Instagram and love your sports then this video is for you…

If you want to use this video in your next Sports Digital presentation please contact Sports Geek happy to share also available on Vimeo.

Sign up for Sports Geek news for more sports digital goodness.

Tags: barcelone, facebook, foursquare, instagram, lebron, linkedin, manchester-united, mlb, mobile, nba, nfl, nhl, real-madrid, shaq, sports-tv, sportsgeektrip, super-bowl, tout, twitter, ufc
Posted in Sports Marketing | 8 Comments »

21 Mar 2011

AFL Vs NRL, #SB45 & March Madness

Reprinted from Sports Geek Newsletter – Sign up here

AFL vs NRL – the battle for social media fans

The AFL has the early lead just topping the magical 1 Million social media fan mark with the NRL closing in on 1 Million fans. Interesting to note the AFL fans have taken to Twitter with twice as many tweeps than the NRL. Read on…

Did you miss #SB45 AKA Super Bowl?

Social media was the big winner at the Super Bowl along with the Green Bay Packers of course #gopackgo. Check out our take of the big plays on the Super Bowl Sunday from Foursquare, Visa with Twitter, Facebook & not forgetting the ads on YouTube.

March Madness – NCAA streaming online

NCAA^® is March Madness time, not only can you watch all games online, iPhone or iPad they are encouraging fans & bloggers to bring in more viewers by providing an easy toolkit to advertise NCAA^® March Madness on Demand^®. Additionally they are helping fans follow teams on social media with the Social Arena. Follow March Madness on Facebook.

Charity Baskets case study – $11k raised in 11 days

Here’s a quick look back at the Charity Baskets event that started with Daniel Eade pulling together an array of NBL legends for a exhibition basketball match to raise money for victims of the Queensland Floods. See how Sports Geek pulled together digital platforms for a great result in this infographic. Thanks to all the players & partners involved in helping with a great cause.

Calendar a mess? Get Tungle!

Sports Geek can not speak highly enough of Tungle! It helps book meetings with clients across timezones in multiple countries without emails & phone calls to coordinate everyone’s calendar. Need to speak to @SeanCallanan then just send a Tungle request.