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Posts Tagged ‘facebook’

Facebook & Athletes – understanding the problem

Daily Telegraph ran with reports from the NRL Media Manager’s meetings with NRL and Facebook is social suicide and Penrith Panthers ban players from Facebook, Twitter after Australian Federal Police raise security issues.

Should Athletes be on Facebook?

YES, why shouldn’t they be able to stay in touch with family & friends like the rest of us?  That is the key, family & friends, people they know.  Facebook is a personal social network, you should connect with people you know IRL, In Real Life.

Should Athletes connected with fans on Facebook?

NO, not using their personal account as they lose their privacy and the privacy of the people they are connected with.

YES, they can connect using the correct platform in Facebook’s case the Fan Page.  The Fan Page allows fans to get updates from an athlete but provides the athlete with the separation from the fans.

Examples of athlete Fan Pages include – AFL’s Harry O’Brien & NBA’s Shaquille O’Neal or for a company like Sports Geek.

How can clubs & leagues help?

Want to know more about how athletes can effectively use social media platforms?  Then please check out our Social Media Athlete Training program.

Other articles that may be of interest include:

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Sports Digital Marketing Conference recap for #scau #scnz

Sports Digital Marketing conferencesStill collating my notes (or should that be tweets) from 2 great conferences in Sydney & Auckland.

A big thanks to Simon Arkwright from Sport Research Group for inviting me to speak at the conferences as well as collecting a stellar lineup that will be tough to match next year.

Twitter testimonial

The response from the delegates to the conference was amazing, tell us in a tweet what you loved – #scau or #scnz

It was great to see interaction from around the world as the sports business world joined in the conversation via Twitter.  Welcome to all the newbies to Twitter as many people joined Twitter while attending the conferences.

Link up

If you want to link up with other delegates on Twitter then check out the @SportsConference/Attendees list.

Additionally if you want to connect with sports marketers then join these Linkedin Groups – Asia Pacific Sport Marketers or Sports Geek on LinkedIn.

While you’re in connecting mode, please connect with me on LinkedIn – http://www.linkedin.com/in/seancallanan.

Here is my presentation from the Sydney & Auckland conference, stay tuned I will be uploading more presentations from the great lineup of speakers soon.

Here is my presentation in PDF form for easy printing.

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek
to activate your sports brand & connect with your fans

Hashtag it #scnz – Sport Is Fantastic 2010 from Eden Park

“Sport Is Fantastic 2010″

Eden Park, Auckland – July 19 & 20

Follow @SportConference for tweets on the latest from the sports digital marketing world.

Great lineup of speakers for 2 whole days at Auckland’s Eden Park.

Remember to hashtag it #scnz

If you follow #scau in Sydney last week, get more info from Auckland

Speakers from:

Hear how sporting organisations are utilising:

  • National Basketball Association
  • Portland Trailblazers
  • Minnesota Timberwolves
  • Rugby World Cup
  • Wellington Rugby
  • NZ Sponsorship Agency
  • Shared Services Solutions
  • Dart Consultancy
  • Omnivex
  • MediaLink
  • Sports Geek
  • Web 2.0
  • Social networking for fan engagement
  • Facebook
  • Twitter
  • Web Video
  • Content for Mobile
  • Digital Signage
  • Mobile Applications
  • Sports Broadcast options
  • Sports Digital Rights
  • Social Media Analysis

Hashtag it #scau

“Fan & Participant Engagement in the Digital Age”

Star City Hotel, Sydney – July 13 & 14

Follow @SportConference for tweets on the latest from the sports digital marketing world.

Great lineup of speakers for 2 whole days at Sydney’s Star City.

Remember to hashtag it #scau

Next week in Auckland #scnz

Speakers from:

Hear how sporting organisations are utilising:

  • Real Madrid FC
  • Tottenham Hotspur FC
  • National Basketball Association
  • Portland Trailblazers
  • Minnesota Timberwolves
  • Rugby World Cup
  • Essendon FC
  • Tennis Australia
  • FIBA
  • British Swimming
  • Sports Geek
  • Web 2.0
  • Social networking for fan engagement
  • Facebook
  • Twitter
  • Web Video
  • Content for Mobile
  • Digital Signage
  • Mobile Applications
  • Sports Broadcast options
  • Sports Digital Rights
  • Social Media Analysis

LeBron will break the Internet

If you don’t know by know LeBron James will choosing his next NBA team (or perhaps staying in Cleveland) via ESPN in a prime time special at 9pm ET.

Why will LeBron break the Internet?

Joined Twitter as @KingJames yesterday… 279,400 followers when I started this post now 280,748…

It took 2,242 tweets for @chrisbosh to get to 172,260 followers. LeBron (@kingjames)? Just 1.Wed Jul 07 01:34:52 via UberTwitter

Where is LeBron?

Want to know where Lebron (or at least the person tweeting for him) is?

Take the Location details from his Twitter account and put the numbers into Google Maps.

Hint: Turn off Location update when tweeting from UberTwitter.

Perhaps LeBron needs some training from Sports Geek?


View Larger Map

LeBron Online Launch?

Why not launch a personal site & take control of your Facebook Fan page while you have the world’s attention?

What is it doing? Collecting email addresses, smart strategy why not hit up the sports world email boxes with new offers from King James?

Check http://bit.ly/apxlxx (lebronjames.com) for updated info on my decision.Wed Jul 07 15:52:17 via web

But the most staggering is the traffic hitting up his new website from that one tweet via Bit.ly.

Still not convinced about social media being an effective platform for sports & athletes?  Why not?

Where will LeBron end up?

Happy to have LeBron as a Sports Geek ambassador ;)

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek
to better leverage your sports properties via social media

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