Sports Geek

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Posts Tagged ‘facebook’

20 Aug 2010

Facebook changes, Tumblr, Federer, Bosh & #efctweetup

Best of Digital Sports World #11

And #BODSW is back! Thanks to people who asked where it was, especially after I quoted Jerry Seinfeld’s “Don’t break the chain” philosophy!

If you missed the Sydney (#scau) and Auckland (#scnz) SRG Conferences in July then you really did miss out!

Obviously the Australian & New Zealand sports markets have been inspired into action gauging on the interest & development in digital sports projects ramping up in the past month.

Congrats to Essendon who this week will host #efctweetup to get Twitter fans of the Bombers to unite. I will be watching to see how the event goes this Sunday.

New York Times gives Tumblr a big pump up, will it be the next big social media platform? Follow Sports Geek on Tumblr.

For #scau & #scnz attendees who miss Dan Harbison (@danstwitter) from the Portland TrailBlazers you can catch him being interviewed by @rowshow from NACMA.

Detroit Red Wings are the latest team to release their own iPhone app. What is your take on club/franchise based apps?

Chris Bosh (@ChrisBosh) may be 3rd fiddle in the Wade-James trio but he is “Master of his own domain” (and everyone else’s it seems).

Good article by @jeffespo linking live sport with social media activity with MLB.com.

This article from @Mashable definitely rings true after great tweets at the conferences “How to: Get Tweetable Moments from your Presentations”.

Great use of Facebook Like button (AKA Social Graph) by the New Orlean Hornets – Honeybee Auditions.

Facebook changes Custom Tabs

Are you using Custom Tabs in your Facebook Fan Page? Well Facebook are changing the width of Custom Tabs to 520 pixels on the 23 August, make sure you have resized your custom tabs. Here is a quick run down from Facebook Developer’s blog.

@SportConference tweets mashup

Wonder what was discussed at @SportConference? Thanks to TweetStats & Wordle you can.

Quick Facebook Tip

Do you hate it when you try to add a link to an article on from your site or a news website but get a terrible image with the link?

Solution: Upload the photo of your choice and add the link in the caption! As seen here by Real Madrid.

Video Clip of the Week

Like we need more evidence that Roger Federer is a freak!

For those who didn’t pick up the change @_SportsGeek_ has lost the underscores and is now @SportsGeekHQ

Tags: bodsw, chris-bosh, dan-harbison, efctweetup, essendon, facebook, facebook-fan, iPhone, mashable, mlb, new-orleans-hornets, portland-trailblazers, real-madrid, red-wings, scau, scnz, seinfeld, tumblr, twitter-tools
Posted in News | View Comments

29 Jul 2010

Facebook & Athletes – understanding the problem

Daily Telegraph ran with reports from the NRL Media Manager’s meetings with NRL and Facebook is social suicide and Penrith Panthers ban players from Facebook, Twitter after Australian Federal Police raise security issues.

Should Athletes be on Facebook?

YES, why shouldn’t they be able to stay in touch with family & friends like the rest of us? That is the key, family & friends, people they know. Facebook is a personal social network, you should connect with people you know IRL, In Real Life.

Should Athletes connected with fans on Facebook?

NO, not using their personal account as they lose their privacy and the privacy of the people they are connected with.

YES, they can connect using the correct platform in Facebook’s case the Fan Page. The Fan Page allows fans to get updates from an athlete but provides the athlete with the separation from the fans.

Examples of athlete Fan Pages include – AFL’s Harry O’Brien & NBA’s Shaquille O’Neal or for a company like Sports Geek.

How can clubs & leagues help?

They can ensure players understand the privacy settings in Facebook to remain invisible to the general public.
- Choose Your Privacy Settings –> Basic Directory Information –> Search Friends Only
- Limit Friend Requests –> Friends of Friends Only
- Hide Friend List –> Friends Only
They can assure fans that NO athletes are on Facebook accepting friend requests from fans.
They can point fans to official fan pages & sites of athletes. Like the Phoenix Suns do with Twitter accounts.
They can report fake profiles to authorities. Contact Sports Geek for more info on how to eliminate fake accounts in your sport.

Want to know more about how athletes can effectively use social media platforms? Then please check out our Social Media Athlete Training program.

Other articles that may be of interest include:

Tags: athletes, facebook, fan-page, harry-o, identity-theft, nrl, privacy, security, shaq, twitter
Posted in Social Media | View Comments

23 Jul 2010

Sports Digital Marketing Conference recap for #scau #scnz

Still collating my notes (or should that be tweets) from 2 great conferences in Sydney & Auckland.

A big thanks to Simon Arkwright from Sport Research Group for inviting me to speak at the conferences as well as collecting a stellar lineup that will be tough to match next year.

Twitter testimonial

The response from the delegates to the conference was amazing, tell us in a tweet what you loved – #scau or #scnz

It was great to see interaction from around the world as the sports business world joined in the conversation via Twitter. Welcome to all the newbies to Twitter as many people joined Twitter while attending the conferences.

Link up

If you want to link up with other delegates on Twitter then check out the @SportsConference/Attendees list.

Additionally if you want to connect with sports marketers then join these Linkedin Groups – Asia Pacific Sport Marketers or Sports Geek on LinkedIn.

While you’re in connecting mode, please connect with me on LinkedIn – http://www.linkedin.com/in/seancallanan.

Here is my presentation from the Sydney & Auckland conference, stay tuned I will be uploading more presentations from the great lineup of speakers soon.

Social Media for Sports #scau #scnz presentation

View more presentations from Sports Geek.

Here is my presentation in PDF form for easy printing.

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek to activate your sports brand & connect with your fans

Tags: @sportconference, digital-sports, facebook, linkedin, scau, scnz, sport-research-group, twitter
Posted in Sports Marketing | View Comments

18 Jul 2010

Hashtag it #scnz – Sport Is Fantastic 2010 from Eden Park

“Sport Is Fantastic 2010″

Eden Park, Auckland – July 19 & 20

Follow @SportConference for tweets on the latest from the sports digital marketing world.

Great lineup of speakers for 2 whole days at Auckland’s Eden Park.

Remember to hashtag it #scnz

If you follow #scau in Sydney last week, get more info from Auckland

Speakers from:	Hear how sporting organisations are utilising:
National Basketball Association Portland Trailblazers Minnesota Timberwolves Rugby World Cup Wellington Rugby NZ Sponsorship Agency Shared Services Solutions Dart Consultancy Omnivex MediaLink Sports Geek	Web 2.0 Social networking for fan engagement Facebook Twitter Web Video Content for Mobile Digital Signage Mobile Applications Sports Broadcast options Sports Digital Rights Social Media Analysis

Tags: auckland, eden-park, facebook, minnesota-timberwolves, nba, new-zealand, portland-trailblazers, rubgy-world-cup, rugby, sponsorship, srg-conference, stadium, twitter, Web, wellington-rugby
Posted in Sports Marketing | View Comments

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