Edition 4 of #BODSW, wow 4 straight weeks thanks Jerry Seinfeld – “Don’t break the chain”.
Nike goes Viral in April – how Nike is taking a different approach in social media using their vast stable of athletes to promote the Nike brand via YouTube. Hat tip to @activ8social
How engaged are Australia Twitter users? – Great stats on Twitter users and how they are using Twitter from the team at @Tribalytic, keep an eye on these guys.
London 2012 announce new mascots – Wenlock & Mandeville – two one-eyed steel creatures, borne out of the steel used for the Olympic Stadium in east London – hardly cuddly.
Are Facebook Like Buttons Wrong or Right For Your Site? – A recap of the how & why Facebook buttons may or may not work with your site, good read from @problogger.
Pat Coyle aka @sports20 has a nice mashup presenting a Twitter following/Facebook fan ladder across all US sports updated every 12 hours, now numbers are not everything in social media but sports is competitive so people love ladders.
ESPN working on a Foursquare style app – Will it work? ESPN Passport hasn’t caught on yet have they missed the geo-location boat?
From the “Hey, that’s cool pile” you can now read the news from your tweeps using Paper.li – Feel free to read what my followers are reading – http://paper.li/seancallanan
Worst On Ground
After awarding a Worst on Ground instead of BOG to Phil Mickelson I’ve decided to create this as a permanent feature as you cannot go past Western Bulldogs footballer Jason Akermanis. Aker caused a major stir with his article “Stay in the closet, Jason Akermanis tells homosexuals” he then followed up on radio & TV interviews. The backlash was evident in social media with Facebook groups & fan pages springing up to deride Aker’s views. On Twitter we saw #akermanis trend and the story was picked up globally by the likes of Deadspin. It was a good lesson in understanding how the social platforms can work against you as much as for you, I’m sure the AFLPA (@AFLPAToday) now have a better understanding of this after they prompted the article from Akermanis.
Best On Ground
Great article from Marketing Week “Where dreams of global goals are made…” looking at strategies that brands will take to best leverage their partnership with the FIFA World Cup. Coke, Visa, Castrol & Tesco all featured.
YouTube Clip of the Week
Here is what happens when you introduce AFL footballers to impro, you end up flapping your arms on national TV.
Thanks to @Harry_O & @ImproMelbourne.
Check out Impro Melbourne for shows & workshops. Impro Cave season starts soon check it out!
Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA & Tottenham…
Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14
Sport is Fantastic 2010 Auckland – Eden Park – July 19 & 20
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Contact Sports Geek to activate your sports brand & connect with your fans
What did I miss? Drop a comment with your suggestions for next week’s #BODSW
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After checking out the Clippers defeat the Lakers at Staples on Wednesday night (blog post to follow) I decided to check out the BCS Championship Game at the Rose Bowl.
Not expecting to attend the game I headed off to watch the game on TV, I avoided several people trying to sell tickets upwards of $350 (by people I mean scalpers at 150%+ of face value (side note: 15 arrests for scalping)). After talking to some Texas fans tailgating near my car I found out the game wasn’t sold out and single tickets were available. So with ticket in hand I entered the Rose Bowl. Other than it being a hard stadium to get navigate (then again 94,000 people do provide logistics problems) it was an awesome game. Unlucky for the Texas Longhorns to lose QB Colt McCoy in the first quarter, but congrats the Alabama on winning the game. Fans of college football love their teams, everybody I mean everybody was wearing team colors I have no doubt you could pick me out in the TV coverage as I was wearing a grey hoodie amongst a sea of orange and crimson. It’s easy to see the why the focus on pre-game activities as most fans stood, cheered, hollered ALL game never leaving their seats.




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