From Forbes.com What The Knicks Told LeBron: Come To New York And Make $1 Billion
Here is the InterBrand presentation that backs up the numbers that the New York Knicks should be the destination for @KingJames.
Perhaps the Knicks could’ve used this fan photo added to LeBron’s Facebook page to the presentation as well? 
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Just a quick post to understand the importance of branding your events. With so many channels available sometimes fundamentals of event branding can get lost.
Effective use of team’s logos and colour is crucial to your event. Your fans display their affiliation and pride in your team by wearing your logos & merchandise. BUILD ON THAT!
Any venue can quickly become “home-ground territory” which your fans will love to soak up.
Additionally connect your event with your online fans using hashtags like #jetsrally. Extending your event branding to your online platforms helps your fans to show support for your event. What you will find is fans will be engaged online both at the event and away from the event (at home or on the move).
Take a look what the NY Jets did on a very large scale with their Jets Championship Rally held in Times Square before their big game against the Chargers earlier this year when I was in New York on #SportsGeekTrip. Not only were the fans excited about the upcoming game (which they lost unfortunately) but when all the billboards started to change to Jets green the energy in Times Square was magnified. You could say the fans loved the branding of the event as they tore down the sponsor signs (as pictured above) and walked back to the subway with them, then again that may be Jets fans
What have been the non-game sports events you’ve been to? What made them special?
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SRG Conferences – July in Sydney & Auckland – NBA, Real Madrid, Tottenham
Follow @SportConference for updates
Good work by Cam Schwab (@camschwab) of the Melbourne Demons starting “Whiteboard Wednesday” discussing strategy behind running a sports franchise.
I’m sure Demon fans are stoked to get this level of access to their club’s CEO.
It’s a great use of YouTube as a video sharing platform I’ll look forward to more Whiteboard Wednesdays.
If you’re looking for the book mentioned in first video then look no further, Management Secrets of the New England Patriots Volume 2
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The AFL has launched it’s “official” iPhone application from the social media chatter we’ve monitored footy fans are not happy with the pricing of the app at a recurring $6 every 30 days. Unfortunately for the AFL there is already iPhone applications that provide similar functionality for free (Footy Lite sponsored by Triple M, Aussie Rules Live 2010 sponsored by CarSales.com.au).
The subscription-based iPhone application is relatively new concept as Apple has opened up the ability for in-app purchases. In-app purchases allow upgrades inside the application rather than purchasing a new application in the App Store, a good example of this is extra levels or upgrades in a game. As a contrast to the subscription model the MLB delivers one of world’s finest sports iPhone application MLB At Bat at a premium one-off price of $17.99 which has been a big hit with baseball fans despite the higher than standard price.
As sports fans what do you think? Have the AFL price this app correctly?
Do you think more iPhone apps will follow a subscription model?
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