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Posts Tagged ‘athletes’

29 Jul 2010

Facebook & Athletes – understanding the problem

Daily Telegraph ran with reports from the NRL Media Manager’s meetings with NRL and Facebook is social suicide and Penrith Panthers ban players from Facebook, Twitter after Australian Federal Police raise security issues.

Should Athletes be on Facebook?

YES, why shouldn’t they be able to stay in touch with family & friends like the rest of us?  That is the key, family & friends, people they know.  Facebook is a personal social network, you should connect with people you know IRL, In Real Life.

Should Athletes connected with fans on Facebook?

NO, not using their personal account as they lose their privacy and the privacy of the people they are connected with.

YES, they can connect using the correct platform in Facebook’s case the Fan Page.  The Fan Page allows fans to get updates from an athlete but provides the athlete with the separation from the fans.

Examples of athlete Fan Pages include – AFL’s Harry O’Brien & NBA’s Shaquille O’Neal or for a company like Sports Geek.

How can clubs & leagues help?

Want to know more about how athletes can effectively use social media platforms?  Then please check out our Social Media Athlete Training program.

Other articles that may be of interest include:

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Posted in Social Media | 2 Comments »
08 Jul 2010

LeBron will break the Internet

If you don’t know by know LeBron James will choosing his next NBA team (or perhaps staying in Cleveland) via ESPN in a prime time special at 9pm ET.

Why will LeBron break the Internet?

Joined Twitter as @KingJames yesterday… 279,400 followers when I started this post now 280,748…

It took 2,242 tweets for @chrisbosh to get to 172,260 followers. LeBron (@kingjames)? Just 1.Wed Jul 07 01:34:52 via UberTwitterdarren rovell
darrenrovell1

Where is LeBron?

Want to know where Lebron (or at least the person tweeting for him) is?

Take the Location details from his Twitter account and put the numbers into Google Maps.

Hint: Turn off Location update when tweeting from UberTwitter.

Perhaps LeBron needs some training from Sports Geek?


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LeBron Online Launch?

Why not launch a personal site & take control of your Facebook Fan page while you have the world’s attention?

What is it doing? Collecting email addresses, smart strategy why not hit up the sports world email boxes with new offers from King James?

Check http://bit.ly/apxlxx (lebronjames.com) for updated info on my decision.Wed Jul 07 15:52:17 via webLeBron James
KingJames

But the most staggering is the traffic hitting up his new website from that one tweet via Bit.ly.

Still not convinced about social media being an effective platform for sports & athletes?  Why not?

Where will LeBron end up?

Happy to have LeBron as a Sports Geek ambassador ;)

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek to better leverage your sports properties via social media

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Posted in Social Media | No Comments »
05 Jul 2010

Cristiano Ronaldo big announcement via social media

Cristiano Ronaldo has used his social media profiles to make a big announcement, not going through traditional media press release.

However, it was a little cryptic from his Twitter account @Cristiano. Which leads to a longer post which received 199,185 views.

But his Facebook fan page was more clear.

I’m sure this will be where sports news and athlete news specifically is headed as athlete’s take control of their message via social media rather than traditional media.

What do you think?  Is this change good for sports fans? How will sports media react to this change?

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Posted in Social Media | 2 Comments »
16 Jun 2010

Andrew Johns from hero to zero (again)

Unfortunately, the ugly face of racism took all the attention away from the NRL State of Origin preparation.

The revelations followed Andrew Johns’s description of Inglis as a ”black c—” in an address to NSW centre Beau Scott ahead of tonight’s Origin II clash at Suncorp Stadium – a rant that prompted Timana Tahu to walk out on the the Blues training camp in protest. Sydney Morning Herald

You can still see the monitor of Johns’ comments towards Storm star Greg Inglis in real time now by social media monitoring tools like socialmention.com or even Twitter Search. But these tools don’t allow you to look back an analyze the impact around the event itself.

Aussie start up Tribalytic fixes that problem allowing you to research twitter reactions and responses from Australian Twitter users after the event with much more scope and flexibility.

Let’s look at how tweeps viewed Andrew Johns from April 10 – June 10 2010.

More importantly look at what words were associated with Johns over that period.  Standard sports related words around Johns’ role as State of Origin assistant coach and media performer.

However after the racism speech news broke you can see the Twitter world reacted in the same way as Timana Tahu.  Notice the spike in traffic?

Again the keywords associated with the Andrew Johns search was more damning.

Need anymore reasons to understand why social media can be a big impact on your sport or athlete’s brand?

Want to a look at the Andrew Johns report from Tribalytic?  Analyse the data yourself…

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Posted in Public Relations | 1 Comment »
28 May 2010

#WriteTheFuture, Foursquare Search, Amare & Steele

New form of Athlete endorsement?

Edition 5 of #BODSW, welcome to SportsGeek V2.0, what do you think?

Socceroos left for South Africa this week but it was a their Facebook page getting praise gaining 30K+ fans via #WriteTheFuture campaign. (Hat tip to @bryonycole)

Digital and social media pose biggest challenge, admits FC Barcelona CMO “We want to be pioneers in football.  This is our core business.  But we have to look what other elements interests our fans and our members.  And we realise that social networking and digital media, it is important, and we are on that.” (hat tip to @shane_harmon)

It’s always about the balls, Adidas promises more scoring and frustrated goalies at the FIFA World Cup (Thx to @khuda1)

Social Media in Small Business is Anything But Small great advice from @BrianSolis just as relevant for sports team as small business.

A nice study on time spent on social media marketing.  How much time do you spend promoting your sport or team via social media?  It is very easy to fall into “social notworking” mode, that’s why you need a strategy, start with a Sports Geek workshop!

Looking for new ways to look at Foursquare? Try 4sqSearch (via @AdamVincenzini)  While we are talking search you can now search Facebook with logging in at Open Facebook Search

Australian sports fans continue to show support for Collingwood’s Steele Sidebottom in the Name of the Year competition last week he beat Charity Beaver, this week it’s the finals against Banana Yaya. Vote now for Steele.

Best On Ground

This week’s Best On Ground goes to Phoenix Suns star Amare Stoudamire not only for his play against the LA Lakers in the NBA’s Western Conference Finals but for leveraging his Facebook fan page to sell playoff tickets to his fans.

From Darren Rovell at Athlete Social Media Value Could Be Realized Through Retail – CNBC

Through a partnership with RazorGator and a technology platform called AtCost.com, Stoudemire is currently selling playoff tickets on his own Facebook page.

YouTube Clip of the Week

Here are some funny sports commercials to liven up your Friday, enjoy!

Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA & Tottenham…

Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14
Sport is Fantastic 2010 Auckland – Eden Park – July 19 & 20

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek to activate your sports brand & connect with your fans

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Posted in News | 2 Comments »
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