Sports Social Media Index
What is is Sports Social Media Index or SSMI?
Sports Geek has developed the Sports Social Media Index (SSMI) to rate the performance of sports franchises using social media. The SSMI covers the key platforms of sports social media, how each platform is used and how they engage their fan base.
The key to the SSMI is not about comparing Facebook fans or Twitter followers but how teams connect with their fans and increase the value of their brand using social media. SSMI was developed after meeting with US franchises in the NBA, NFL, MLB & NHL seeing how they are engaging fans using social media. US sports franchises are reaping the rewards from social media efforts securing sponsors for social media driven events as well as high fan satisfaction ratings from fan surveys.
Why SSMI was developed…
After returning from Sports Geek Trip I collated my notes from the franchises I met with in the NBA, NFL, MLB & NHL. After seeing the tools & techniques being applied behind the scenes I wanted a way to compare each franchise on the key success factors they had identified proved successful for them.
SSMI looks at 4 major things
- Implementation – How each social platform is set up
- Fan Engagement – Are the fans part of the conversation?
- Content – What content is provided on each platform? Is there variety? Is it delivered when fans want it?
- Innovation – Pushing the boundaries creatively & via different technologies.
Once teams are solid on the fundamentals of social media platforms the “cool stuff” can begin, that’s where Sports Geek excels. You can then activate your fan base to bring great results to your events, merchandise sales and sponsor initiatives.
SSMI so far…
Back in March we took a look at the AFL teams using the Sports Social Media Index (SSMI) developed by Sports Geek, then in June we took a look at the NRL.
The AFL SSMI gained press coverage in print via “Bombers top the AFL Twitter premiership” in WA Today and Adelaide Advertiser “Crows Facebook page scores high with fans” and on radio 5AA as well as Sportzfan Radio.
The NRL SSMI was a big hit online being selected by SlideShare as one of the Top Presentations of the Day (right).
Ask yourself these questions
- Do you want to raise sponsorship revenue from social media efforts?
- Can you increase sales have you made via social media?
- Do you need more information to justify your social media efforts?
- Are you unsure what platforms you should focus on?Is fan development the new buzz word in your office?
- Want more fans turning up to your events?
- Need to grow your fan base?
If you answered yes to any of those questions then you need an in-depth SSMI analysis report on your club, franchise or league to assess & improve your social media efforts. Contact Sports Geek via the form below or call now +61407047200.
If you answered no congratulations, you’re a social media rock star! Please contact Sports Geek we would like to profile your success and best practice techniques.
