In case you missed it, Sports Geek was in the business section of The Age & Sydney Morning Herald today talking about how sports can leverage social media & connect with sports fans. Connecting sports, fans & sponsors using technology is what we do but the article would not have been written if not for the hard working “social media executioners” working behind the Facebook fan pages & Twitter accounts of Sports Geek clients.

Stay tuned next week for a case study looking at the results of The Swoop with West Coast Eagles activating fans on Facebook & Twitter using Sports DP (See how The Swoop launch went).

Here is a quick recap using Storify.