Connecting sports, fans & sponsors using technology

Archive for the ‘Technology’ Category

Gamification of sports

On Saturday’s ABC Grandstand at 7:40 we discussed the growing trend of Gamification and how it is creeping into the world of sports.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

 Download mp3

What is Gamification?

What is Gamification?  Bringing game elements to solve problems or better make things fun.

Sean spoke at Churchill Club last week on Gamification with Marigo Raftopolous  (Founder of Strategic Games Lab) and Patrick McQuaid (Project Director at NAB) who’s currently exploring the implementation of gamified projects at NAB.

What are examples of gamification?

  • DreamTeam & SuperCoach – Fantasy Sports genre
  • Apps like Foursquare, Yelp – gamifying social exploring – checking into bars & cafes
  • Runkeeper – gamifying your jogging experience
  • Frequent Flyer systems are ages old but early forms of gamification

Where is it popping up?

     - Corporate engagement & training – encouraging staff to participate with some fun game elements.

- Sports with Fan Engagement – we’ve developed Sports DP (Digital Passion) which is a social media frequent flyer system for sports fans.

- Minnesota Timberwolves were the world’s first sports team to gamily their sports fan base with Sports DP as fans tweets were scored at the 2011 NBA Draft in June 2011.  Check out the West Coast Eagles Sports DP rollout called The Swoop.

Expect as membership & stadiums get smarter to see gamification come into play with attendance, public transport, how much your spend – might lead to rewards like invite to team dinner or function.

Sports Geek Medals – Gamification edition

What apps do gamification well?

Bronze – Mint

Has a Financial Fitness module that gives you a percentage score for your financial savvyness.

Silver - Linkedin

Simple gamification technique of tracking the progress to 100% complete profile.  While you complete your Linkedin profile why not follow Sports Geek & connect with Sean.

Gold – Foursquare

Badges for achievements like Mile High Badge, School Night Badge & Player Please Badge got people hooked early & mayorship battles keep people checking in.

Until next week

Catch it live on Saturday mornings (at 7:40am) when Sean Callanan discuss sports digital with Francis Leach on ABC Grandstand.

Tune into ABC Grandstand Breakfast over the Friday through Monday on ABC Grandstand digital radio.


Get the Sports Geek podcasts

Want to get these clips in podcast form? Subscribe here or Add to iTunes

Final Fantasy: The Rise of Fantasy Leagues

The effect of fantasy sports on our culture at this point is indisputable. We see the model incorporated in nearly every sport in the world from the Fantasy Premier League to Fantasy Fishing.

Our weekends have taken us from beers around pool tables to beers gathered around our iPads. They seem to have only magnified player worship and given sports fans more of that “I’m a part of the team” attitude that many casual fans abhor (you can wear a jersey but you’re still an overweight high school benchwarmer). This all leaves me wondering…are fantasy sports good for us?

On one hand, fantasy sports have introduced a level of statistical thinking and analysis to the average fan in a way that was once reserved for “Poindexters” and the sports equivalents of train spotters.

This is bound to be a good thing for society. Academic programs centered around fantasy sports have even risen to give children a different path towards academic achievement. Many of the mathematic, logic, and probability principles learned in the game are even transferable to things like political theory, market trends, and business logistics.

Many would argue that fantasy football has become great for our culture as well. Formerly it would be common for folks to get together to watch a game or two on the weekends, but now we’re seeing some people spending entire days together for games.

One place that we see this trend explicitly leveraged in in the FX sitcom The League. It’s the story of six friends whose entire adult social relationship seems contingent upon their fantasy league. Many, including the fans that the show seems to mildly lampoon, have embraced the show.

Leagues exist within workplaces, places of worship, and families. These kinds of groups have brought people together for some lighthearted competition that creates bonds that last beyond the end of December.

These things are all positive, but there are also plenty of people that think fantasy leagues are the killing the games they love.

I know that the first time I sat down with some guys that cared more about who caught the pass than who won, I was livid. I dare say it was irreverent, but that was just the beginning of an entire nation’s fascination. Now that the industry has millions of participants, hundreds of millions of dollars in revenues and an entire television channel devoted solely to who threw, caught, or stopped a touchdown, it’s clear that the game is here to stay.

Many would say that fantasy has destroyed the appreciation of teamwork, competition, and reverence for a game’s outcome rather than its individual players.

However, I don’t believe fantasy sports have ruined any appreciation of the game- in fact, it has taken it to the next level.

But, I’m not the only sports fan out there. What do you think?

Do you want to watch games over a round of pool through the heavy smoke of a local bar or from behind the glow of your laptop?

Megan Brown, who blogs on behalf of Sears and other prestigious brands, rocked her fantasy season last year and enjoys spending her time keeping up with the latest news in sports, digital or otherwise.

Megan Brown is both a sports and social media addict. Currently, she is a social media networker at Slingshot SEO. When not tweeting with athletes or yelling at referees, Megan enjoys cycling, going to techno concerts, and shoe shopping.

Twitter 

Internet stats & usage – Australia, UK, USA Vs China, India, World

We’ve been playing around with Google Public Data and built this simple graph which make for interesting reading.

Does this graph represent how you see the digital world?  What opportunities can you see from this graph?

Lookout world when those numbers lift in China & India!

Internet Usage as a percentage of population

Internet Users by Country

Why you should check out Tungle….

Want to untangle your calendar?
Sports Geek can not speak highly enough of Tungle!  It helps book meetings with clients across timezones in multiple countries without emails & phone calls to coordinate everyone’s calendar.  Need to speak to @SeanCallanan then just send a Tungle request ;)



Watch this short video that gives a quick explanation on how it all works, Tungle.me apps are available for iPhone, BlackBerry and soon Android as well.

Latest Posts

Gamification of sports

On Saturday’s ABC Grandstand at 7:40 we discussed the growing trend of Read on...

Major League Baseball goes from strength to strength on Pinterest

When we last looked at Pinterest and how sports teams Read on...

Fakes & Scams – How ESPN got punked by Sarah Phillips

In this ABC Grandstand sports digital segment we the story of Sarah Phillps. Read on...

10 athletes absolutely killing it on Instagram

If you hadn’t already heard of Instagram, you certainly would Read on...

Social Media for Good & Sports on @Pinterest from @abcgrandstand

In this ABC Grandstand sports digital segment we looked the positives in social Read on...

Sitemap