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Archive for the ‘Sports Marketing’ Category

27 Jul 2010

Real Madrid: Developing a Global Mobile Strategy

Many delegates in Sydney for SRG Conference’s “Fan Engagement in the Digital Age” (aka #scau) were wowed by remarkable jaw-dropping numbers from Pedro Duarte Gonzalez as the Mobile Marketing Manager for Real Madrid.

Follow the Real Madrid on Twitter (@RealMadrid) and on Facebook.

Real Madrid Case Study: Developing a Global Mobile Strategy

View more presentations from Sports Geek.

Send us a Twitter testimonial what you loved about the @SportConference – #scau or #scnz

Thanks for returning, if you haven't signed up for the Sports Geek Newsletter please do.

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26 Jul 2010

New Media in Professional Sport and the One Hotspur Experience

As promised here is another presentation from #scau from Paul Barber CEO of the Vancouver Whitecaps FC.

Follow the Vancouver Whitecaps on Twitter (@VancouverMLS) as they enter the MLS in 2011.

Paul talked of his experience in new media and professional sport at the Vancouver Whitecaps & the development of the One Hotspur program at Tottenham.

New Media in Professional Sport and the One Hotspur Experience

View more presentations from Sports Geek.

Send us a Twitter testimonial what you loved about the conferences – #scau or #scnz

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23 Jul 2010

Sports Digital Marketing Conference recap for #scau #scnz

Sports Digital Marketing conferencesStill collating my notes (or should that be tweets) from 2 great conferences in Sydney & Auckland.

A big thanks to Simon Arkwright from Sport Research Group for inviting me to speak at the conferences as well as collecting a stellar lineup that will be tough to match next year.

Twitter testimonial

The response from the delegates to the conference was amazing, tell us in a tweet what you loved – #scau or #scnz

It was great to see interaction from around the world as the sports business world joined in the conversation via Twitter.  Welcome to all the newbies to Twitter as many people joined Twitter while attending the conferences.

Link up

If you want to link up with other delegates on Twitter then check out the @SportsConference/Attendees list.

Additionally if you want to connect with sports marketers then join these Linkedin Groups – Asia Pacific Sport Marketers or Sports Geek on LinkedIn.

While you’re in connecting mode, please connect with me on LinkedIn – http://www.linkedin.com/in/seancallanan.

Here is my presentation from the Sydney & Auckland conference, stay tuned I will be uploading more presentations from the great lineup of speakers soon.

Social Media for Sports #scau #scnz presentationView more presentations from Sports Geek.

Here is my presentation in PDF form for easy printing.

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
 Contact Sports Geek to activate your sports brand & connect with your fans

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18 Jul 2010

Hashtag it #scnz – Sport Is Fantastic 2010 from Eden Park

“Sport Is Fantastic 2010″

Eden Park, Auckland – July 19 & 20

Follow @SportConference for tweets on the latest from the sports digital marketing world.

Great lineup of speakers for 2 whole days at Auckland’s Eden Park.

Remember to hashtag it #scnz

If you follow #scau in Sydney last week, get more info from Auckland

Speakers from:

Hear how sporting organisations are utilising:
  • National Basketball Association
  • Portland Trailblazers
  • Minnesota Timberwolves
  • Rugby World Cup
  • Wellington Rugby
  • NZ Sponsorship Agency
  • Shared Services Solutions
  • Dart Consultancy
  • Omnivex
  • MediaLink
  • Sports Geek
  • Web 2.0
  • Social networking for fan engagement
  • Facebook
  • Twitter
  • Web Video
  • Content for Mobile
  • Digital Signage
  • Mobile Applications
  • Sports Broadcast options
  • Sports Digital Rights
  • Social Media Analysis

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13 Jul 2010

Hashtag it #scau

“Fan & Participant Engagement in the Digital Age”

Star City Hotel, Sydney – July 13 & 14

Follow @SportConference for tweets on the latest from the sports digital marketing world.

Great lineup of speakers for 2 whole days at Sydney’s Star City.

Remember to hashtag it #scau

Next week in Auckland #scnz

Speakers from:

Hear how sporting organisations are utilising:
  • Real Madrid FC
  • Tottenham Hotspur FC
  • National Basketball Association
  • Portland Trailblazers
  • Minnesota Timberwolves
  • Rugby World Cup
  • Essendon FC
  • Tennis Australia
  • FIBA
  • British Swimming
  • Sports Geek
  • Web 2.0
  • Social networking for fan engagement
  • Facebook
  • Twitter
  • Web Video
  • Content for Mobile
  • Digital Signage
  • Mobile Applications
  • Sports Broadcast options
  • Sports Digital Rights
  • Social Media Analysis

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Posted in Sports Marketing | No Comments »
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