Connecting sports, fans & sponsors using technology

Archive for the ‘Marketing’ Category

Super Bowl Ads 2012 – Ferris, Jerry, Star Wars, NHL & Polar Bears

Super Bowl 46 Ads pre-released on YouTubeFollowing the lead of Volkswagen who last year pre-released their ad “The Force” before the Super Bowl 45 we are seing more ads released earlier to gain viral buzz & even identify hashtags to be used when the New York Giants take on New England Patriots in Super Bowl XLVI or #SB46.

Welcome Back Ferris

Here is Matthew Broderick with a Ferris Bueller take for Honda CRV.

Jerry tries to bribe

And Jerry Seinfeld who wants a Acura NSX pretty bad… remember tag it #JerrysNSX ;)

May the Bark be with you

Volkwagon are sticking with the Star Wars theme with this teaser, which includes a Facebook enabled invite & game

And Darth Vader makes an appearance supporting the Vader Kid!

Polar Bears make a comeback for Coke

Coca-Cola is keeping something up their sleeve saying the ads will change depending on the game situation.

Honda pitches with NHL

This simple ad does a great job of identifying what we all want…passionate fans.

Dicky V is tenacious!

Dick Vitale matches up with Michelle Beadle in a battle for Bridgestone.

Chevy goes the crowdsourcing approach

Chevy runs a competition to find it’s ad, here’s a preview but they have also released a Game Time app.

Audi dusts Twilight fans #solongvampires

Audi tap in the the vampire boom with a funny ad.

We’ll add more as they get released.
Which one do you like so far?
Will you be watching the game for the football or the adverts?

Latest Posts

Gamification of sports

On Saturday’s ABC Grandstand at 7:40 we discussed the growing trend of Read on...

Major League Baseball goes from strength to strength on Pinterest

When we last looked at Pinterest and how sports teams Read on...

Fakes & Scams – How ESPN got punked by Sarah Phillips

In this ABC Grandstand sports digital segment we the story of Sarah Phillps. Read on...

10 athletes absolutely killing it on Instagram

If you hadn’t already heard of Instagram, you certainly would Read on...

Social Media for Good & Sports on @Pinterest from @abcgrandstand

In this ABC Grandstand sports digital segment we looked the positives in social Read on...

Sitemap