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Archive for the ‘iPhone’ Category

AFL "officially" enters iPhone market

The AFL has launched it’s “official” iPhone application from the social media chatter we’ve monitored footy fans are not happy with the pricing of the app at a recurring $6 every 30 days.   Unfortunately for the AFL there is already iPhone applications that provide similar functionality for free  (Footy Lite sponsored by Triple M, Aussie Rules Live 2010 sponsored by CarSales.com.au).

The subscription-based iPhone application is relatively new concept as Apple has opened up the ability for in-app purchases.  In-app purchases allow upgrades inside the application rather than purchasing a new application in the App Store, a good example of this is extra levels or upgrades in a game.  As a contrast to the subscription model the MLB delivers one of world’s finest sports iPhone application MLB At Bat at a premium one-off price of $17.99 which has been a big hit with baseball fans despite the higher than standard price.

As sports fans what do you think? Have the AFL price this app correctly?

Do you think more iPhone apps will follow a subscription model?

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FanPulse – can sports social networking take off?

I saw the press releases via TechCrunch announcing FanPulse a new iPhone app just days before the SuperBowl.

Now I love the concept of connecting fans (so much so it’s our tag line) but after playing with the FanPulse app I was disappointed with my initial experience.

FanPulse relies upon the user to grow their on network by inviting friends via the usual methods – Twitter, Facebook & Address Book.  As a new app it needs to “lift it’s eyes” (to use an over-used sports cliche) and have some vision for the application.  This approach limits the fan to only connecting with fans they know, it goes against the model of two of the web’s biggest movers – Twitter & Foursquare.  The release did not gain momentum released too close to the SuperBowl with only 139 check-ins to the big game.

It is hard to get traction with FanPulse if it only works if the onus is on you to get friends to join up.

Is there a rule that you can’t make new friends as an adult? According to Jerry Seinfeld yes (please indulge a Seinfeld fan).

When you’re in your thirties it’s very hard to make a new friend. Whatever the
group is that you’ve got now that’s who you’re going with. you’re not
interviewing, you’re not looking at any new people, you’re not interested in
seeing any applications. They don’t know the places. They don’t know the food.
They don’t know the activities, If I meet a guy in a club on the gym or
someplace I’m sure you’re a very nice person you seem to have a lot of
potential, but we’re just not hiring right now. Of course when you’re a kid,
you can be friends with anybody. Remember when you were a little kid what were
the qualifications? If someone’s in front of my house NOW, That’s my friend,
they’re my friend. That’s it. Are you a grown up.? No. Great! Come on in. Jump
up and down on my bed. And if you have anything in common at all, You like
Cherry Soda? I like Cherry Soda! We’ll be best friends!

But I digress, as someone who lives in the Web 2.0 world I disagree with Jerry as social networking platforms like Twitter, Foursquare, Facebook & LinkedIn allow you can make new friends & connections.  What FanPulse needs is to add the ability to befriend other fans who have checked into the sports event as Foursquare does and as Twitter offers with it’s Nearby functionality.  This would make the app instantly more enjoyable as you can start shouting to other fans “virtually” attending the game.

As I blogged prior to my #sportsgeektrip I was hoping Foursquare would provide value.  What Foursquare allowed me to do was connect with fans in the stadium and send friend requests to those fans.  It allowed me to connect with sports fans in a foreign city as well as find out where they go before & after games.

Check out the Foursquare pages I attended games at:

Look at the Foursquare stats on those stadia! If you’re not excited about that data and what it means for sports then you’re in the wrong game.

Now I’m not writing off FanPulse but the key to a successful social network is numbers whether they be followers, friends or fans.  A few tweaks in the application to allow easy connecting with fans and it could take off.

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Foursquare to enhance sports experience?

foursquare foursquare is a new location based social networking tool available on iPhones, Android & Blackberry phones.  It allows people to “check-in” to venues they frequent like cafes, bars & restaurants.  These check-ins are reported back to your friends.

How can foursquare be useful to sports fans? As you check in you get to see other people also at the venue. This will enable more fans to connect via foursquare.  Connecting fans is what drives Sports Geek! Connected fans have a greater voice and can help great online atmosphere that we know exists at game venues.  Foursquare does a great job connecting the off-line world with the online world and will help more sports fans meet up at games.

Additionally you can send your check-in updates to Twitter to keep your tweeps informed just like this.

@seancallanan About to talk some sport on 774 (@ abc radio studio) http://4sq.com/6foHVe about 3 hours ago from foursquare

Take a look at Etihad Stadium if you want to find Melbourne Victory fans.  Imagine the check-ins at the MCG once the footy season kicks off.

I’m looking forward to checking-in at the Staples Center, Dallas Cowboys Stadium & Madison Square Garden on the Sports Geek Study Trip.

Stay tuned for more foursquare goodness from Sports Geek there is some terrific opportunities for sports using this technology.

Please send me a friend request via my foursquare page to follow my Sports Geek Study Trip.

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Puma Index – Review

PumaIndexPuma Index is an iPhone application built to promote Puma Body Wear.  The web site version is available here.  As Sports Geek I need to add the disclaimer that I am a huge fan of Puma sneakers I stopped counting pairs at 20.  However, I don’t think you could be as disappointed as I was.  Puma Index is one of the “quirky” apps trying to get downloads with a concept twist, in this case combining the Dow Jones Index with a strip tease.  As the Dow falls the model (male or female although the buttons on the app are confusing, “Do you click Male because you are Male or because you want to watch the Male?”), when the Dow rises the model puts back on a Puma Body Wear tracksuit.  Before you ask, even with the GFC the models remain clothed through out the “performance”.  Unfortunately when developing this application they failed to cater for the international market as when I reviewed the application the Dow was closed and all I got was a model tossing and turning in bed.  Although I don’t think even that modification could save this application.

PumaIndexSnapShotSports Geek iPhone App Throwdown

Value: Low – even if it is free
Sports Geek Factor: Puma performs poorly one for a useless app and aligning themselves with effectively a peeping-tom application.
Usability: Not as simple as you’d think with only one action available.
Who Is It For: Bored voyeurs with some interest in the stock market?
What I Like: Not much if you haven’t gathered that.
What I Don’t: The whole concept but the Male-Female buttons did confuse a few people I showed the app to.
No or Go: Definite NO

Available at iTunes

Nike Master Control – Review

Nike Master ControlNike Master Control is an iPhone extension of the Nike/Barcelona web training site to leverage the Nike & Barcelona partnership.  It is a great little app for aspiring footballer who want to learn some skills and drills from some of the world’s finest players.  The skill drill videos are well presented with full English subtitles.  The footballer/user is guided through a 4 week training program with the Barca coaches.  The application records when each drill is performed and records times taken for each drill, recorded and saved on NikeFootball.com.

MasterControlSports Geek iPhone App Throwdown

Value: High – It is free
Sports Geek Factor: Nike gets great branding in this application but also provides terrific value to the football fan with access to the Barca coaches.  It integrates with NikeFootball.com well providing great value for the training footballer.
Usability: Easy – Simple clean screens and navigation.
Who Is It For: Footballers looking to improve their game or just football, Nike or Barca fans in general.
What I Like: The training video clips & the fact the stopwatch won’t let you record Usain Bolt-like numbers.
What I Don’t: It’s a minor one but it takes a little long to load, for a few seconds you think it’s crashed and your iPhone is shutting down.  Most iPhone users get the shakes when they see this, I know I do :)
No or Go: Definite GO

Available at iTunes

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