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Archive for the ‘iPhone’ Category

Go Team! On the Go

Even with all the sports apps to choose from, some teams stand out. Do your team's apps measure up? Here are some of mine.

Americans spend hundreds of millions of dollars a year on professional sports. Even during a difficult economic period, the price of tickets, food and parking at games has been increasing but that doesn’t stop fans from showing up. It does limit how many games most people can attend. Fortunately there are more apps being created which are designed to track your favorite team. Now you can be at work, in class or on the go and still stay up to date with your team. Just be sure to charge your cell phone batteries. Every app is not created equally though. Some are better than others, so here’s a list of a couple of good ones and reasons why they stand out from the crowd.

Knicks all-access app

T-Mobile is an official sponsor of the NBA and they go beyond the call of duty to deliver the NBA experience to its users through their cell phones. There is an app available for download on the Android and T-Mobile myTouch 3G phones called The Knicks: T-Mobile Live.

The app is great for fans because T-Mobile is working closely in conjunction with the people at MSG to deliver fans bonus content. Most other apps show the final game stats with box scores and a game recap taken from the AP wire. This Knicks app gives fans bonus, behind-the-scenes videos and content that they would only get from an app officially connected with the team.  The app has some exclusive features too:

  • Live Twitter feed during games at the “world’s most famous arena,” Madison Square Garden.
  • List of amenities for fans at the game.
  • Tips and maps available for the arena.
  • A list of local dining recommendations
  • Video blogs from Knicks insiders
  • Parking instructions at the arena and directions

The app is even more attractive to fans because it is a free download.

More than just scores

Earlier this year the Philadelphia Eagles made history by becoming the first NFL team to allow fans to order food through an app. The Eagles teamed up with Bypass Lane to develop the app. Bypass Lane has already begun using it with some baseball teams and it has been successful. The fans who use the app set up an account with their credit card and enter their seat information. The food is delivered within 10 minutes. If you were to get up and walk to the concession stand and wait in line there is no way you would be served in 10 minutes. It is very convenient and a unique way to use a team app.

Give me more

Fans with smartphones can easily go to ESPN.com or any sports site and see the final score and stats through the Internet. Teams that are looking to develop apps specifically for themselves need to include features that are only available through the app, including exclusive interviews and videos and new features like the Eagles used.

Guest post from Megan Brown
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@thatgirlmegan

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Megan Brown is both a sports and social media addict. Currently, she is a social media networker at Slingshot SEO. When not tweeting with athletes or yelling at referees, Megan enjoys cycling, going to techno concerts, and shoe shopping.

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AFL "officially" enters iPhone market

The AFL has launched it’s “official” iPhone application from the social media chatter we’ve monitored footy fans are not happy with the pricing of the app at a recurring $6 every 30 days.   Unfortunately for the AFL there is already iPhone applications that provide similar functionality for free  (Footy Lite sponsored by Triple M, Aussie Rules Live 2010 sponsored by CarSales.com.au).

The subscription-based iPhone application is relatively new concept as Apple has opened up the ability for in-app purchases.  In-app purchases allow upgrades inside the application rather than purchasing a new application in the App Store, a good example of this is extra levels or upgrades in a game.  As a contrast to the subscription model the MLB delivers one of world’s finest sports iPhone application MLB At Bat at a premium one-off price of $17.99 which has been a big hit with baseball fans despite the higher than standard price.

As sports fans what do you think? Have the AFL price this app correctly?

Do you think more iPhone apps will follow a subscription model?

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek
to connect your fans with your sports marketing efforts

FanPulse – can sports social networking take off?

I saw the press releases via TechCrunch announcing FanPulse a new iPhone app just days before the SuperBowl.

Now I love the concept of connecting fans (so much so it’s our tag line) but after playing with the FanPulse app I was disappointed with my initial experience.

FanPulse relies upon the user to grow their on network by inviting friends via the usual methods – Twitter, Facebook & Address Book.  As a new app it needs to “lift it’s eyes” (to use an over-used sports cliche) and have some vision for the application.  This approach limits the fan to only connecting with fans they know, it goes against the model of two of the web’s biggest movers – Twitter & Foursquare.  The release did not gain momentum released too close to the SuperBowl with only 139 check-ins to the big game.

It is hard to get traction with FanPulse if it only works if the onus is on you to get friends to join up.

Is there a rule that you can’t make new friends as an adult? According to Jerry Seinfeld yes (please indulge a Seinfeld fan).

When you’re in your thirties it’s very hard to make a new friend. Whatever the
group is that you’ve got now that’s who you’re going with. you’re not
interviewing, you’re not looking at any new people, you’re not interested in
seeing any applications. They don’t know the places. They don’t know the food.
They don’t know the activities, If I meet a guy in a club on the gym or
someplace I’m sure you’re a very nice person you seem to have a lot of
potential, but we’re just not hiring right now. Of course when you’re a kid,
you can be friends with anybody. Remember when you were a little kid what were
the qualifications? If someone’s in front of my house NOW, That’s my friend,
they’re my friend. That’s it. Are you a grown up.? No. Great! Come on in. Jump
up and down on my bed. And if you have anything in common at all, You like
Cherry Soda? I like Cherry Soda! We’ll be best friends!

But I digress, as someone who lives in the Web 2.0 world I disagree with Jerry as social networking platforms like Twitter, Foursquare, Facebook & LinkedIn allow you can make new friends & connections.  What FanPulse needs is to add the ability to befriend other fans who have checked into the sports event as Foursquare does and as Twitter offers with it’s Nearby functionality.  This would make the app instantly more enjoyable as you can start shouting to other fans “virtually” attending the game.

As I blogged prior to my #sportsgeektrip I was hoping Foursquare would provide value.  What Foursquare allowed me to do was connect with fans in the stadium and send friend requests to those fans.  It allowed me to connect with sports fans in a foreign city as well as find out where they go before & after games.

Check out the Foursquare pages I attended games at:

Look at the Foursquare stats on those stadia! If you’re not excited about that data and what it means for sports then you’re in the wrong game.

Now I’m not writing off FanPulse but the key to a successful social network is numbers whether they be followers, friends or fans.  A few tweaks in the application to allow easy connecting with fans and it could take off.

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek
to find out where your fans hang out online.

Foursquare to enhance sports experience?

foursquare foursquare is a new location based social networking tool available on iPhones, Android & Blackberry phones.  It allows people to “check-in” to venues they frequent like cafes, bars & restaurants.  These check-ins are reported back to your friends.

How can foursquare be useful to sports fans? As you check in you get to see other people also at the venue. This will enable more fans to connect via foursquare.  Connecting fans is what drives Sports Geek! Connected fans have a greater voice and can help great online atmosphere that we know exists at game venues.  Foursquare does a great job connecting the off-line world with the online world and will help more sports fans meet up at games.

Additionally you can send your check-in updates to Twitter to keep your tweeps informed just like this.

@seancallanan About to talk some sport on 774 (@ abc radio studio) http://4sq.com/6foHVe about 3 hours ago from foursquare

Take a look at Etihad Stadium if you want to find Melbourne Victory fans.  Imagine the check-ins at the MCG once the footy season kicks off.

I’m looking forward to checking-in at the Staples Center, Dallas Cowboys Stadium & Madison Square Garden on the Sports Geek Study Trip.

Stay tuned for more foursquare goodness from Sports Geek there is some terrific opportunities for sports using this technology.

Please send me a friend request via my foursquare page to follow my Sports Geek Study Trip.

If you’re interested in Sports & technology sports please join the Sports Geek LinkedIn Group
Contact Sports Geek
for more info on the  Sports Geek Study Trip.

Puma Index – Review

PumaIndexPuma Index is an iPhone application built to promote Puma Body Wear.  The web site version is available here.  As Sports Geek I need to add the disclaimer that I am a huge fan of Puma sneakers I stopped counting pairs at 20.  However, I don’t think you could be as disappointed as I was.  Puma Index is one of the “quirky” apps trying to get downloads with a concept twist, in this case combining the Dow Jones Index with a strip tease.  As the Dow falls the model (male or female although the buttons on the app are confusing, “Do you click Male because you are Male or because you want to watch the Male?”), when the Dow rises the model puts back on a Puma Body Wear tracksuit.  Before you ask, even with the GFC the models remain clothed through out the “performance”.  Unfortunately when developing this application they failed to cater for the international market as when I reviewed the application the Dow was closed and all I got was a model tossing and turning in bed.  Although I don’t think even that modification could save this application.

PumaIndexSnapShotSports Geek iPhone App Throwdown

Value: Low – even if it is free
Sports Geek Factor: Puma performs poorly one for a useless app and aligning themselves with effectively a peeping-tom application.
Usability: Not as simple as you’d think with only one action available.
Who Is It For: Bored voyeurs with some interest in the stock market?
What I Like: Not much if you haven’t gathered that.
What I Don’t: The whole concept but the Male-Female buttons did confuse a few people I showed the app to.
No or Go: Definite NO

Available at iTunes

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