About
Sean Callanan is the original Sports Geek, follow him on Twitter via @seancallanan.
Social Media Strategist
Sean understands the sports social media landscape. He has built the Sports Geek brand via social media and works with athletes, sports executives, business owners & leagues to develop a connection with their fan base to deliver results.
Social Media success stories include:
- developing a media profile for Harry O’Brien using Twitter, Facebook & Blogging.
- ran all digital promotion for SRG Conferences in Sydney & Auckland via Twitter @SportConference
- using Twitter to develop a fan base for @SportzfanRadio
- founding the @melbpubcrawl to connect Melbourne bars with Melbourne’s Twitter community
- driving a Facebook campaign for local football representative game for Southern Football League
- developing an online following with a revamped website for Southern FM leveraging Facebook
- one-on-one training with local business owners to understand social media that lands business
Here is what people are saying about Sports Geek in social media.
Speaker
Sean is available to speak on sports digital marketing and how sports can connect with fans using technology. Please contact Sports Geek to book Sean for your sports marketing event.
Previous speaking engagements include:
- SRG Conference – Sydney – Fan & Participant Engagement in the Digital Age
- SRG Conference – Auckland – Sport Is Fantastic 2010
- Southern Football League – President’s Meetings
- Devtest Company Conference – Keys to managing a high performance team
IT Consultant
With over 15 years in software development Sean has worked in high-performance teams, on successful agile projects and multiple business areas. He has a strong knowledge of the latest trends in the IT sector which are beneficial to the world of sports.
Sports Fan Data Analyst
Sean was the technical lead in a Sports Fan Analysis project for the Mountain West Conference assessing the fan bases for Wyoming, Airforce Academy & UNLV. This study allowed the MWC to gain a better understanding of their growing (and at that stage new) fan base. Our study focused on the ability for sports teams to understand fan loyalty and how their fans associate with sponsors. Full details from MWC study.
Sports Commentator
Sean is a strong radio performer working on Sportzfan Radio which broadcasts every Sunday from 12-2pm on Southern FM 88.3FM . Sean has been instrumental in promoting Sportzfan Radio through social media via @SportzfanRadio on Twitter, which has provided valuable feedback and listeners to the show. Sean can be heard regularly on ABC Radio 774 Melbourne talking sport on Jon Faine’s morning program. Sean has been interviewed by 1116 SEN on topics covering sports & technology on Melbourne’s sports radio station SEN. Sean got his start in radio back in 1991 on 3UZ talking US sports with fellow radio novice Brian Taylor.
Sports TV Producer
Sean was executive producer on the first AFL club TV developed for the Western Bulldogs – Bulldogs TV. Hosted by Rob Gaylard, Bulldogs TV 
followed the progress of the club through the finals series. Bulldogs TV was created to assist in marketing the Club and membership drives. Guests included Wayne Jackson (AFL CEO), Caroline Wilson (The Age), Rick Kennedy 
(former Bulldogs captain) and well known western suburbs identity Phil Cleary. Three Point Play was an innovative free to air television show focused on basketball – NBL, NBA and the WNBL. Three Point Play was well received in the Melbourne community garnering audiences up to 20,000. Several NBL stars made regular appearances as panelists including Jason Smith, Mark Bradtke as well as media personalities Anthony Hudson and Clinton Grybas.
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