Sports Geek

Sean Callanan is the original Sports Geek, follow him on Twitter via @seancallanan.

Sports Digital Strategist

Sean understands the sports digital landscape.  He has built the Sports Geek brand using digital marketing and social media.  He works with athletes, sports executives, business owners & leagues to develop a connection with their fan base to deliver results.

Sports Digital success stories include:

• developing a media profile for Harry O’Brien using Twitter, Facebook & Blogging.
• speaking on social media strategies at SRG Conference 2010 with speakers from Real Madrid, NBA & MLS
• helped Collingwood become the first AFL team to reach 100,000 Facebook fans (200% growth in 3 months)
• developed Sports Social Media Index to grade the social media efforts of sports franchises
• secured clients for Sports Geek from AFL, NRL, Cricket & sports media
• connected with over 1,000,000 Facebook fans via Sports Geek clients
• founding the @melbpubcrawl to connect Melbourne bars with Melbourne’s Twitter community
• Helping the Manly Sea Eagles sweep the NRL Marketing awards for social media & fan engagement!
• Launching Sports DP at the NBA Draft with the Minnesota Timberwolves
• Launched The Swoop using Sports DP to engage digital fans of the West Coast Eagles.
• Helped Scott Pendlebury develop one of the AFL’s most digitally engaged athletes. (Expect more of the same with Kurt Tippett)

Here is what people are saying about Sports Geek from NBA, AFL & Rugby World Cup on Twitter, Linkedin and by email.

Speaker

Sean is available to speak on sports digital marketing and how sports can connect with fans using technology.  Please contact Sports Geek to book Sean for your sports marketing event.

Looking for a speaker with experience, look no further.

• 2011 SEAT & ALSD Technology Conference & Tradeshow - Los Angeles – June 26-29 2011
• ad:tech Sydney - March 14.15 2012
• ad:tech Melbourne - March 28-29 2012
• Trampoline Day – Port Melbourne – April 16 – 2011
• Basketball Manager’s Convention & Tradeshow – Dandenong – April 19-20 2011
• Melbourne Ignite – November 2011
• SRG Conference – Sydney – Fan & Participant Engagement in the Digital Age – June 2010
• SRG Conference - Auckland – Sport Is Fantastic - June 2010
• IMUG – 27 Mar 2012
• Harness Racing Australia – Annual General Meeting
• Southern Football League – President’s Meetings
• Devtest Company Conference – Keys to managing a high performance team

View more presentations from Sports Geek.

Sports Commentator

Sean is a strong radio performer working, you can hear him every Saturday on ABC Grandstand Breakfast with Francis Leach talking digital sport & awarding the #digisport medals for listeners to follow on Twitter.  Sean is also helping Daniel Harford in his digital journey as he steps the 1116 SEN audience through the various platforms available to local sports teams Wednesdays on Harf Time.

Subscribe to Sports Geek Radio in iTunes to stay in touch with the sports digital world.

Other place you’ll hear Sean will be  Sportzfan Radio which he started with Mark Seymour it broadcasts every Sunday from 12-2pm on Southern FM 88.3FM.   Sean has been instrumental in promoting Sportzfan Radio through social media via @SportzfanRadio on Twitter, which has provided valuable feedback and listeners to the show.  Sean be heard regularly on ABC Radio 774 Melbourne talking sport on Jon Faine’s morning program.   Sean got his start in radio back in 1991 on 3UZ talking US sports with fellow radio novice Brian Taylor.

IT Consultant

With over 15 years in software development Sean has worked in high-performance teams, on successful agile projects and multiple business areas.  He has a strong knowledge of the latest trends in the IT sector which are beneficial to the world of sports.

Sports Fan Data Analyst

Sean was the technical lead in a Sports Fan Analysis project for the Mountain West Conference assessing the fan bases for  Wyoming, Airforce Academy & UNLV.  This study allowed the MWC to gain a better understanding of their growing (and at that stage new) fan base. Our study focused on the ability for sports teams to understand fan loyalty and how their fans associate with sponsors. Full details from MWC study.

Sports TV Producer

Sean was executive producer on the first AFL club TV developed for the Western Bulldogs – Bulldogs TV.  Hosted by Rob Gaylard, Bulldogs TV followed the progress of the club through the finals series.  Bulldogs TV was created to assist in marketing the Club and membership drives.  Guests included Wayne Jackson (AFL CEO), Caroline Wilson (The Age), Rick Kennedy (former Bulldogs captain) and well known western suburbs identity Phil Cleary.

Three Point Play was an innovative free to air television show focused on basketball – NBL, NBA and the WNBL.  Three Point Play was well received in the Melbourne community garnering audiences up to 20,000.  Several NBL stars made regular appearances as panelists including Jason Smith, Mark Bradtke as well as media personalities Anthony Hudson and Clinton Grybas.