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Archive for February, 2012

Final Fantasy: The Rise of Fantasy Leagues

The effect of fantasy sports on our culture at this point is indisputable. We see the model incorporated in nearly every sport in the world from the Fantasy Premier League to Fantasy Fishing.

Our weekends have taken us from beers around pool tables to beers gathered around our iPads. They seem to have only magnified player worship and given sports fans more of that “I’m a part of the team” attitude that many casual fans abhor (you can wear a jersey but you’re still an overweight high school benchwarmer). This all leaves me wondering…are fantasy sports good for us?

On one hand, fantasy sports have introduced a level of statistical thinking and analysis to the average fan in a way that was once reserved for “Poindexters” and the sports equivalents of train spotters.

This is bound to be a good thing for society. Academic programs centered around fantasy sports have even risen to give children a different path towards academic achievement. Many of the mathematic, logic, and probability principles learned in the game are even transferable to things like political theory, market trends, and business logistics.

Many would argue that fantasy football has become great for our culture as well. Formerly it would be common for folks to get together to watch a game or two on the weekends, but now we’re seeing some people spending entire days together for games.

One place that we see this trend explicitly leveraged in in the FX sitcom The League. It’s the story of six friends whose entire adult social relationship seems contingent upon their fantasy league. Many, including the fans that the show seems to mildly lampoon, have embraced the show.

Leagues exist within workplaces, places of worship, and families. These kinds of groups have brought people together for some lighthearted competition that creates bonds that last beyond the end of December.

These things are all positive, but there are also plenty of people that think fantasy leagues are the killing the games they love.

I know that the first time I sat down with some guys that cared more about who caught the pass than who won, I was livid. I dare say it was irreverent, but that was just the beginning of an entire nation’s fascination. Now that the industry has millions of participants, hundreds of millions of dollars in revenues and an entire television channel devoted solely to who threw, caught, or stopped a touchdown, it’s clear that the game is here to stay.

Many would say that fantasy has destroyed the appreciation of teamwork, competition, and reverence for a game’s outcome rather than its individual players.

However, I don’t believe fantasy sports have ruined any appreciation of the game- in fact, it has taken it to the next level.

But, I’m not the only sports fan out there. What do you think?

Do you want to watch games over a round of pool through the heavy smoke of a local bar or from behind the glow of your laptop?

Megan Brown, who blogs on behalf of Sears and other prestigious brands, rocked her fantasy season last year and enjoys spending her time keeping up with the latest news in sports, digital or otherwise.

Megan Brown is both a sports and social media addict. Currently, she is a social media networker at Slingshot SEO. When not tweeting with athletes or yelling at referees, Megan enjoys cycling, going to techno concerts, and shoe shopping.

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#Grandstand recap – Ricky Ponting presser, Instagram & 3 athletes big on Twitter

In case you missed it on Saturday morning (at 7:40am) here is a quick recap what Sean discussed with Francis & Amanda on ABC Grandstand.  (Audio on the way, you can listen to last week here)

Amanda isn’t like Francis she sides with Mark Cuban who says you shouldn’t need to be looking at your smartphone if the sports event you’re attending is entertaining.

Ricky Press Conference

As blogged last week, we discussed the pressure sporting teams & leagues are under pressure to break the news as much as create the news.  Unfortunately at Ricky Ponting’s press conference the @CricketAus tried to break the news of Ricky’s retirement only Ricky didn’t retire.

Instagram – Share your sports fan experience

Instagram – while not a new as Pinterest it is gaining momentum with over 200 million photos shared via iPhones, you can download it from the App Store.

Instagram is a free photo sharing application that allows users to take photos, apply a filter, and share it on the service or a variety of other social networking services, including Facebook, Twitter, Foursquare, Tumblr, Flickr , Foursquare and Posterous.

Sports teams on Instagram – Boston Celtics early adopters, followed by many NBA teams.  AFL teams include West Coast, Adelaide, Collingwood & now AFL has joined in.  In the NRL Storm, Bulldogs, Titans are leading the way.  Even ANZ Stadium is on Instagram.

For more info on how sports are using Instagram watch our #YouTube140 video on Instagram.

You can follow @SportsGeekHQ on Instagram.

Sports Geek Medals

This week we looked at which athletes from the international scene are setting the pace on Twitter.

Bronze – Shaquille O’Neal

Shaq blazed the trail for Twitter when he joined up (as @TheRealShaq at the time) it allowed Twitter to go mainstream, when the Big Tweep retired he had more followers than the 6 NBA teams he played for.

Silver – Tony Hawk

Tony Hawk does a great job via Twitter to keep his fans informed & connect with his fans, Hawk does are great job on Instagram as well, check out this shot with a couple of sports greats.

Gold – Ricardo Kaka

Kaka as he is known worldwide does a great job replying & responding to his fans in English & Spanish, when you have over 8M Twitter followers that is a great effort.  Like Tony Hawk he shares candid pictures using Instagram like this.

Francis wants the bad boys of Twitter, what are your nominations?

Until next week

Tune into ABC Grandstand Breakfast over the weekend on digital radio.



#BODSW is back with #SuperBowl XLVI, Pinterest, and some #Linsanity

Welcome back, again, to Sports Geek’s #BODSW. After a hefty break over the summer months while I was following in Sean’s footsteps,

Excuse the hat, but wouldn't you be wearing it in minus-16 degree weather?!

conducting my own #sportsgeektrip in the USA, including watching Green Bay’s Matt Flynn throw 6 touchdowns in minus-16 degree weather, the (at the time) 2-12 Washington Wizards upset the 12-2 OKC Thunder, and catching a Knicks game before all the #Linsanity, we are back and better than ever, as this week we have a look at the social media impact in Indianapolis during Super Bowl XLVI, the growing popularity of Pinterest (along with a quick review), and athletes and social media. Along with this, we’ll have a look at who gets best on ground this week for excellence in combining sports and social media. So sit back and enjoy 2012′s first #bodsw and remember to keep an eye out on my Pinterest site for photos of my very own #sportsgeektrip across America.

Social Media at #SuperBowl XLVI

We know who won Super Bowl XLVI, with the New York Giants’ Eli Manning again being a thorn in Bill Belichick and the New England Patriots’ side, but who won the social media battle from Super Bowl 46? To get an idea of the link between social media and sport, check out this cool info graphic and story on the big dance in Indianapolis earlier this month, which included an unfathomable 5.6 million Super Bowl-related tweets!

Pinterest: Have you started pinning?

Arguably the fastest growing new social media platform on the internet, Pinterest is gaining more users seemingly by the second. With comScore estimating the website gains over 10 million unique viewers monthly, the online pinboard needs to be investigated to see how sporting organisations can incorporate it into their digital marketing strategies. If you aren’t sure what Pinterest is, check out New York Times’ tech columnist David Pogue‘s review on the revolution.

Be sure to check out Sports Geek’s Pinterest page, as well as Sean’s own page for some great sports-related pins. And remember, Pinners, images are the key to pinning items, so find some great images and get pinning.

In case you missed it, Sean was on ABC Grandstand last week with Francis Leach and Amanda Shalala, discussing the growth of Pinterest, and remember to tune into ABC Grandstand at 7:45am  to hear the latest news from the digital sports world.

How not to use Twitter

With Twitter such a huge part of our lives now, including our sporting lives, the US state of Maryland has taken a somewhat radical approach to their student-athletes and Twitter; banning it. Towson University football coach Rob Ambrose has banned his players from tweeting after one of his players tweeted a racial slur before a football game. Check out this list of schools in Maryland, created by WBALTV.com, that have some interesting policies on social media access for athletes.

The AFL and Telstra join forces, leave Optus out

Big news from the AFL  this week with their new deal with Telstra that will allow fans to watch every game this season straight from their smartphone or tablet device. With the NFL, NBA and MLB having such great success with channels such as NFL Game Pass and the NBA’s League Pass, it’s great to see the AFL starting to catch up to the world leaders in online content.

On the other side of the AFL/Telstra deal, rival telecommunications giant Optus is seeking legal action against Andrew Demetriou and the AFL over comments made by the AFL CEO during an interview with the Sunday Herald Sun. Be sure to keep an eye on how this one pans out.

Best on Ground

The first best on ground for 2012 goes to Sports Illustrated for their March Madness Cover Challenge, where readers can enter a competition to get their own picture on the cover of the March 19 edition of the long-running sports magazine. It’s an excellent initiative by an iconic sporting magazine, and one that is sure to excite it’s fans worldwide. Check out Sports Illustrated’s cover challenge on it’s Facebook page now. Entries close March 5th, 2012.

Video of the Week

By now, you’ve probably heard all about Jeremy Lin and all the terrible puns (Linsanity, Lincredible, Super Lintendo, etc.) that have crept into the vocabulary of NBA fans worldwide. If you haven’t heard about the young Harvard graduate who took the road less travelled to the NBA, then check out this video of his game-winner against the Toronto Raptors that sent the Madison Square Garden crowd into a frenzy. Be sure to check out how Sports Geek linked the New York Knicks with a New York-based info graphic artist - all the way from Melbourne. Enjoy!

#BODSW – Best of Digital Sports World compiled with the help of @Dion_Bennett

Dion Bennett

Dion is the current behind-the-scenes man for @SportsGeekHQ. Undertaking a Bachelor of Marketing at La Trobe University, Dion hopes to make a name for himself in the hectic world of sports marketing.

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Social Gaming is the new frontier

After listening to Startup Guru of Rentoid.com fame Steve Sammartino at Melbourne Geeks night on Gamification (read more at StartUp Blog here and here) it is not hard to see that social gaming is where it is at!

It’s one of the reasons we developed Sports DP to gamify the sports fan digital experience.

Amazing fact from last night’s presentation: There are more Farmville farmers than ACTUAL farmers in the world.

This infographic from TicBeat explains why social gaming is so integral to Facebook’s success.

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Like Shaq, Ricky Ponting announces retirement on Twitter… hang on!

We all know the story that Shaq launched Tout by retiring from the NBA with a tweet.

Well today as Ricky Ponting’s press conference started it appears the former Test captain did the same, unfortunately Ricky didn’t follow the same script.

What happened?

As the press conference started @CricketAus tweeted the following “Ricky Ponting has retired from one-day international cricket, effective immediately.” The problem is that Ricky didn’t back up that tweet in his press conference merely explaining he was dropped & would continue playing Test cricket.

Cricket Australia then deleted the tweet in which fans listening to the press conference had already retweeted the original like this.

New RT Vs Old RT

If you use Twitter RT instead of “old-style” RT above your RT will be deleted with the author deletes the tweet.

Announcement take 2

Cricket Australia replaced the original “retired” tweet with this.

For more info go to Cricket Australia website to leave a message of support to Ricky.

What should have happened?

First rule of press conferences if you don’t know what will be said then don’t tweet before it’s been said.  Yes speed to tweet is important for breaking new on Twitter but it doesn’t override correctness.

Planning before the press conference should have taken place to prepare tweets & potentially hashtags.  If the outcome of the press conference is unknown then have two sets of tweets ready to go.

Don’t delete tweets, simply admit mistakes & move on.  Fans & the media will make the issue bigger than it is and everyone loves a conspiracy theory in sports.  Tweets have a short shelf life if you quickly correct your mistake it will soon be forgotten focus on delivering facts & fan engagement.

With such a big announcement (or in this case non-announcement) there should have been one or two pictures from the press conference.

On Facebook an image should have been ready to be posted so fans could share, like & comment to show their support.

What are your thoughts on how press conferences should be covered in a social media age?

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